# Promotional Grain-Based Art Pringles Created Art on Rice to Launch Its Rice Fusion Range By Laura McQuarrie | Published 2019-03-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/art-on-rice References: [prnewswire](https://www.prnewswire.com/news-releases/pringles-creates-rice-art-to-celebrate-the-launch-of-its-new-eastern-flavoured-rice-fusion-range-300814307.html) & [pringles](https://www.pringles.com/uk/) To kick off the launch of its new [Rice Fusion Range](https://www.trendhunter.com/trends/readytoheat-rice), which is inspired by Eastern flavors, Pringles created miniature art on rice. The single-grain works of art are just millimeters long, giving artists a very limited amount of space to work with. For this project, Pringles commissioned Russia's Vladimir Aniskin—one of only a handful of micro artists in the world—to create small masterpieces inspired by [famous Asian landmarks](https://www.trendhunter.com/trends/asian-style-chips). As the [new snacks from Pringles](https://www.trendhunter.com/trends/pringles-chips) feature rice in place of potatoes as the main ingredient, the art on rice offers a fun way to draw attention to this product feature. The incredible works of art were created under a microscope with a single strand of hair and the finished works of art depict the Taj Mahal in India and the Great Wall of China. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 69% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Miniature Art:** Using miniature art on unconventional surfaces can be a disruptive innovation opportunity for brands looking to create unique promotional campaigns. - **Micro Artists:** Supporting and collaborating with micro artists can be a way for brands to showcase their products through innovative and attention-grabbing art. - **Rice-based Snacks:** Developing rice-based snacks can be a disruptive innovation opportunity for food industry players looking to offer unique flavor experiences to consumers. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can explore the use of unconventional ingredients and flavors to create innovative and appealing products. - **Art and Design:** The art and design industry can benefit from collaborations with brands to create miniature art pieces that promote products or convey unique messages. - **Promotional Marketing:** The promotional marketing industry can use unconventional and attention-grabbing techniques, such as miniature art, to create impactful campaigns for brands. ## Related on Trend Hunter - [Low-Salt Multigrain Snack Crisps](https://www.trendhunter.com/trends/pringles-multigrain.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Caviar-Paired Crisps](https://www.trendhunter.com/trends/crisps-and-caviar-collection.md) - [Ultra-Flavorful Snack Collaborations](https://www.trendhunter.com/trends/van-holtens-and-pringles.md) - [Playful Snack Collectables](https://www.trendhunter.com/trends/once-you-pop.md) - [Recipe-Specific Rice Products](https://www.trendhunter.com/trends/tilda-rice.md) - [Interactive AR Galleries](https://www.trendhunter.com/trends/happy-by-design.md) - [Snack Crisp Collectibles](https://www.trendhunter.com/trends/pringamabobs.md) - [3D Potato Bites](https://www.trendhunter.com/trends/3d-potato-bites.md)