# Location-Leveraging Graphics The 'Art Of Check-In' Infographic Provides Tips for Small Businesses By Shiori Mine | Published 2012-07-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/art-of-the-checkin-infographic References: [blog.intuit](http://blog.intuit.com/marketing/3-tips-to-get-your-customers-to-check-in-infographic) Although some find the idea of sharing their whereabouts alarming, 'The Art Of Check-In' infographic provides businesses with tips on how to leverage those who aren't afraid of sharing their locales. Services like [Foursquare](https://www.trendhunter.com/trends/home-away), [Yelp](https://www.trendhunter.com/trends/limited-edition-wallpaper) and [Facebook](https://www.trendhunter.com/trends/facebook1) Places allow users to share their locations with peers and networks. Many of these social networks allow visitors to leave tips, pictures and comments about the business. As a result, these services can influence buying decisions and make or break a business. With an increasing amount of consumers joining social networks, word-of-mouth has become digitized in the process. Although only a small percentage of people use check-in services regularly, the user base is growing steadily. Offering loyalty rewards and encouraging customers to review your business will help you get the most out of this upcoming service. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 42% | Activity: 55% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Location-based Marketing:** Small businesses can leverage location-based marketing to target potential customers and motivate them to visit their brick-and-mortar stores. - **User-generated Content:** By encouraging customers to leave tips, pictures, and comments about their experiences, businesses can generate user-generated content to promote their brand and engage with their customers. - **Digital Word-of-mouth:** As social networks continue to grow, businesses can tap into the power of digital word-of-mouth to influence buying decisions and attract new customers. ### Who This Affects Most - **Hospitality:** Hotels, restaurants, and other hospitality businesses can use location-leveraging graphics to provide guests with recommendations and promotions. - **Retail:** Retailers can use location-based marketing to create personalized promotions and drive foot traffic to their stores. - **Advertising:** Advertising agencies can leverage user-generated content and digital word-of-mouth to create more engaging and effective campaigns for their clients. ## Related on Trend Hunter - [Hyper-Targeted Shoppable Posters](https://www.trendhunter.com/trends/glossier-and-shop.md) - [Location-Based Social Media Platforms](https://www.trendhunter.com/trends/spotselfie.md) - [Creative Text-to-Infographic Tools](https://www.trendhunter.com/trends/infographic-tools.md) - [Local Story Creators](https://www.trendhunter.com/trends/word-oh-mouth.md) - [Location Safety Insights](https://www.trendhunter.com/trends/locationchecker.md) - [Location-Based Photo Sharing](https://www.trendhunter.com/trends/personalized-picture-albums.md) - [Location Bookmarking Tools](https://www.trendhunter.com/trends/location-bookmarking.md) - [Location-Based Social Media Features](https://www.trendhunter.com/trends/instagram-map.md) - [Location-Based QSR Technology](https://www.trendhunter.com/trends/chipotle-3.md)