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# Artistic Hamburger Competitions
HEINZ's is Offering $25,000 Through its Art of the Burger Contest

By Colin Smith | Published 2022-05-24 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/art-of-the-burger-contest
References: [artoftheburger.heinz](https://artoftheburger.heinz.com/)

![Artistic Hamburger Competitions](https://cdn.trendhunterstatic.com/thumbs/479/art-of-the-burger-contest.jpeg)

[HEINZ](https://www.trendhunter.com/trends/triple-pickle-burger) announced the return of its [Art of the Burger contest](https://www.trendhunter.com/trends/burger-month) with bigger rewards than ever. For the 2022 contest, participants are encouraged to explore their inner creativity and channel that onto a [unique burger creation](https://www.trendhunter.com/trends/freedom-rings), as burgers are equal to blank canvases. HEINZ stated that every burger is a work of art, and whether fans prefer maximalism, minimalism, or unique artistic takes on burgers, each burger submitted will be considered when determining the winner.

The winner will receive a special feature on 'BurgerFi' menus and will be awarded a cash prize of $25,000 USD. On top of this, the top 50 runner-ups will receive a piece of exclusive HEINZ Art of the Burger merchandise. In addition to the contest page, the official social media hashtag for the contest is #HeinzArtBurger, which fans can use to discuss the contest and share submissions, however, the submissions must still be uploaded to the official contest page.

Image Credit: HEINZ

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 78% | Activity: 71% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Key Themes Behind This Trend

- **Artistic Food Contests:** Opportunity for other fast-food chains to explore unique artistic takes on their menu items
- **Innovation in Food Photography:** Chance for photographers to explore new styles of food photography for social media promotion of food products
- **Creative Branding with Art:** Brands can explore a new branding strategy of integrating art contests to promote their products

### Where This Applies

- **Fast Food Industry:** Fast food companies can use the concept of artistic food contests to promote innovative product ideas
- **Advertising Industry:** Advertising companies can explore new ways to promote products through unique contests and social media engagement strategies
- **Art and Design Industry:** Opportunity for designers and artists to collaborate and integrate their creativity with food products and packaging designs

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