# Surreal Manscaping Ads The Art of Shaving Campaign Promotes Its Latest Body Grooming Kit By Meghan Young | Published 2014-08-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/art-of-shaving References: [adeevee](http://www.adeevee.com/2014/08/the-art-of-shaving-chest-print/) & [bbdo](http://www.bbdo.com/) The latest Art of Shaving ad campaign is pretty deceptive. At first people might mistake the images for minimalist illustrations. In a way, they are. Yet the canvas is not a black sheet of paper. Instead it is the muscled chest of a man. Clever and creative, the Art of Shaving campaign shows just what the company's body grooming kits are capable of. Conceived and executed by BBDO, an ad agency based in New York City, the Art of Shaving ad campaign reads, "If it has a hair, I will groom it." It was art directed and illustrated by Fernando Mattei with the help of Zombie Studio. Kara Goodrich, Cesar Finamori creative directed the ad campaign. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 94% | Activity: 83% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Minimalist Illustration Advertising:** Opportunity for brands to use minimalist illustrations in their advertising campaigns to create a deceptive and eye-catching effect. - **Body Grooming Kits:** Increasing demand for body grooming kits that can help men achieve a well-groomed appearance for different body parts. - **Creative Ad Campaigns:** Brands can explore creative and clever ad campaigns that showcase the unique capabilities of their products. ### Who This Affects Most - **Advertising:** Opportunity for advertising agencies to offer minimalist illustration services to brands for their campaigns. - **Personal Care:** Growing market for body grooming kits, providing opportunities for companies to develop innovative products for grooming different body parts. - **Design:** Design agencies can collaborate with brands to craft creative and visually appealing ad campaigns that capture attention and convey the product's capabilities. ## Related on Trend Hunter - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md) - [Hilarious Male Grooming Ads](https://www.trendhunter.com/trends/manscaped-and-pete-davidson.md) - [Authentic Men-Targeted Campaigns](https://www.trendhunter.com/trends/mentargeted-campaign.md) - [Unique Real Facial Hair Billboards](https://www.trendhunter.com/trends/dollar-shave-club1.md) - [Humorous Male-Targeted Campaigns](https://www.trendhunter.com/trends/the-club-campaign.md) - [Viral Slogan-Inspired Campaigns](https://www.trendhunter.com/trends/manscaped1.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md)