# Olfactory Art Exhibits The Art of Scent by Chandler Burr Provides Unprecedented Perfumery Insight By Meghan Young | Published 2012-11-05 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/art-of-scent References: [neatorama](http://www.neatorama.com/2012/11/03/Hey-Smell-This-Olfactory-Art-Is-Coming-to-New-York/) & [madmuseum.org](http://madmuseum.org/press/releases/museum-arts-and-design-present-first-museum-exhibition-exploring-design-perfume-0) The Art of Scent is the latest Museum of Art and Design (MAD) exhibit, which uniquely relies on a person's sense of smell rather than sight or even touch. Despite what people may think, art mainly relies on one thing: emotion. Smell is often thought of as the strongest link to memories and feelings. Thus, the Art of Scent may not seem as odd an [art exhibit](https://www.trendhunter.com/trends/hm-nolita-pop-up) as some may initially believe it to be. Curated by Chandler Burr, the Art of Scent will focus on 12 works made between 1889 and 2012, including Ernest Beaux’s [Chanel](https://www.trendhunter.com/trends/art-of-perfuming) N° 5 from 1921, Jean-Claude Ellena’s Osmanthe Yunnan from 2006 and Daniela Andrier’s Untitled, which was created in 2010. A first of its kind, it will provide unprecedented insight into the [intricate creation of each fragrance](https://www.trendhunter.com/trends/perfumery-methods). ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 3% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) ## Key Themes ### What's Driving This Trend - **Multi-sensory Exhibits:** The Art of Scent exhibit is an example of disrupting traditional sight and touch focused exhibits with multi-sensory experiences. - **Innovative Art Curation:** The curator Chandler Burr's use of scent adds a new dimension to traditional art curation, leading to similar opportunities for innovation. - **Scent-based Branding:** The exhibit provides insight into creating popular fragrances, potentially leading to further innovations in scent-based branding for industries such as beauty or fashion. ### Who This Affects Most - **Art Exhibitions:** The Art of Scent exhibit could inspire future disruptions in the art exhibition industry with its use of multi-sensory experiences. - **Fragrance:** The exhibit showcases the art and science behind crafting fragrances, leading to potential innovations in the fragrance industry such as creating multi-layered or personalized scents. - **Retail:** The use of scent could lead to disruptive innovation in the retail industry, such as incorporating unique fragrances or scents to enhance the overall shopping experience. ## Related on Trend Hunter - [Spirited Museum Fragrances](https://www.trendhunter.com/trends/electric-harmony.md) - [Luxury Fragrance-Inspired Exhibitions](https://www.trendhunter.com/trends/stories-of-a-miss.md) - [Multi-Sensory Fragrance Destinations](https://www.trendhunter.com/trends/mega-experience-center.md) - [Fragrance Libraries](https://www.trendhunter.com/trends/scent-lending-library.md) - [Publicly Available Fragrance Vaults](https://www.trendhunter.com/trends/fragrance-formulas.md) - [Artistic Perfume Bottle Packagings](https://www.trendhunter.com/trends/do-perfume.md) - [Art-Inspired Home Fragrances](https://www.trendhunter.com/trends/pura-and-the-metropolitan.md) - [Avant-Garde Fragrance Experiences](https://www.trendhunter.com/trends/avantgarde-fragrance.md) - [Fragrance-Furniture Art Exhibition](https://www.trendhunter.com/trends/mission-aldebaran.md)