<!-- canonical: https://www.trendhunter.com/trends/art-of-memory -->
<!-- robots: noindex -->

# Candid Gentleman Editorials
TANK Magazine's Art of Memory Story is Dapper and Distinguished

By Jana Pijak | Published 2014-12-09 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/art-of-memory
References: [malemodelscene.net](http://www.malemodelscene.net/agencies/wilhelmina-models/alexander-ferrario-julien-bernard-tank-magazine/) & [tankmagazine](http://tankmagazine.com/)

Photographer Julien Bernard captures 'Art of Memory', a distinguished editorial for the pages of TANK Magazine. The image series highlights [dapper menswear looks](https://www.trendhunter.com/trends/soft-touch-by-bugatchi) and is styled by Benjamin Brouillet.

Benjamin dresses the shoot's star Alexander Ferrario in a wardrobe of [impeccably tailored suits](https://www.trendhunter.com/trends/louis-vuitton-fall-2026) and structured overcoats. The model channels a youthful gentleman in the fashion story and dons pieces from Lanvin, Damir Doma and Julien David among other labels.

Hair styling for TANK Magazine's 'Art of Memory' editorial is courtesy of Henry Olivier who works alongside the shoot's makeup artist Yann Boussand Larcher. This image series is lensed inside an eclectic residence.

The luxe home resembles a traditional scholar's study and is home to packed bookshelves and gorgeous art works.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 48% | Activity: 16% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Dapper Menswear:** Opportunity for innovative menswear brands to create impeccably tailored suits and structured overcoats for the modern gentleman.
- **Youthful Gentlemen:** Disruptive innovation in fashion industry by reimagining traditional menswear with a youthful twist.
- **Artistic Residences:** Opportunity to create luxury residences that resemble traditional scholar's studies with packed bookshelves and beautiful artworks, appealing to art enthusiasts.

### Industries Being Reshaped

- **Fashion:** Innovative menswear brands
- **Luxury Home Decor:** Artistic residences
- **Fine Art:** Artworks for scholar's studies

## Related on Trend Hunter

- [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md)
- [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md)
- [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md)
- [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)
- [Elevated Basics Collections](https://www.trendhunter.com/trends/aaron-levine.md)
- [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md)
- [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md)
- [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md)
- [Elevated Menswear Collections](https://www.trendhunter.com/trends/soft-touch-by-bugatchi.md)
