# Skin-Crawling Commercials 13th Street Channel Shows Off Its Scare Tactics By Shelby Lee Walsh | Published 2009-06-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/art-of-frightening-ad-13th-street-channel References: [adsoftheworld](http://adsoftheworld.com/media/tv/13th_street_rabbit_empire) & [13thstreet-tv.nl](http://www.13thstreet-tv.nl) There really is an art to scaring people, and advertising agency Jung von Matt/Spree in Berlin, Germany proves it in the commercial you can see above. The television spot advertises 13th Street, a channel that plays thrillers, horrors, and crime shows. This seemingly mundane commercial takes a quick turn for eerily spooky when a few details are changed in the scene. Click play on the video above to see what I mean: **Implications** - I can only imagine how scary the channel's actual programming is if just their advertisement gives me the heeby jeebies like this! For those thrill-seeking horror lovers, this channel is a match made in heaven, or maybe even hell! ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 5% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Terrifying Advertisements:** Opportunity to create scare tactics in advertisements for various industries. - **Horror Entertainment:** Opportunity to develop horror content in various entertainment mediums. - **Psychological Marketing:** Opportunity to use psychological tactics in marketing for various industries. ### Sectors Adopting This - **Television and Streaming Services:** Opportunity to create horror content for television and streaming services. - **Advertising and Marketing:** Opportunity to create innovative and disruptive marketing campaigns using scare tactics. - **Film and Video Production:** Opportunity to create horror content in film and video production. ## Related on Trend Hunter - [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [After-Dark Pizza Ads](https://www.trendhunter.com/trends/market-street-halloween-pizza.md) - [Revived 90s Commercials](https://www.trendhunter.com/trends/fruithead.md) - [Halloween Essentials Campaigns](https://www.trendhunter.com/trends/halloween-essentials.md)