# Upcycled Football Scarf Apparel Art of Football Finds a New Purpose for Old Scarves By Amy Duong | Published 2021-02-25 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/art-of-football References: [hypebeast](https://hypebeast.com/2021/2/art-of-football-upcycling-vintage-scarf-collect) & [art-of-football](https://art-of-football.com/) Art of Football is a brand based in the United Kingdom that is focused on sustainable design, crafting new and creative purposes from used products. Taking old [unique sweaters, prints, tees](https://www.trendhunter.com/trends/a-days-march-1), and much more, the brand creates a community of like-minded individuals to enjoy [upcycling the football tradition](https://www.trendhunter.com/trends/emirates-4). The new collection is made up of 110 items in total, offering a wide slew of sizes and honor a variety of teams. All of the garments from the upcoming capsule are all made by hand, cut and sewn to ensure that every item to join is unique to its own. The new collection is set to drop online at the Art of Football website beginning February 25th. Image Credit: Art of Football ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 52% | Activity: 20% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Upcycling Apparel:** Creating new and creative purposes from used products leads to sustainable design practices that cater to eco-concerned individuals. - **Handmade Football Fashion:** Introducing handcrafting techniques in fashion production promotes the uniqueness of products and introduces added value to clothing items. - **Community-driven Design:** Collaborating with like-minded people is a disruptive innovation opportunity to create unique and personalized products that resonate with customers' interests and preferences. ### Industries Being Reshaped - **Fashion and Sustainability:** Bringing sustainability to the fashion industry presents an opportunity for sustainable fashion brands to appeal to customers looking for ethical and eco-friendly shopping solutions. - **Handmade Production:** Introducing handmade production techniques to the fashion industry could disrupt mass production and highlight the value of human craftsmanship in the manufacturing process. - **Collaborative Design:** Engaging with customers in the production process through co-creation and collaboration presents an opportunity to tap into personalization and customization trends in the fashion industry. ## Related on Trend Hunter - [Italian-Inspired Football Fashion](https://www.trendhunter.com/trends/art-of-football-2.md) - [Football Club-Inspired Lifestyle Capsules](https://www.trendhunter.com/trends/lifestyle-capsule.md) - [Football Series Capsules](https://www.trendhunter.com/trends/football-series.md) - [Artfully Designed Soccer Shirts](https://www.trendhunter.com/trends/oof-x-umbro.md) - [Old-School Soccer Apparel Capsules](https://www.trendhunter.com/trends/90sinspired-soccer-collection.md) - [Traditional Football-Themed Fashion](https://www.trendhunter.com/trends/mitre-and-lack.md) - [80s Football-Inspired Collections](https://www.trendhunter.com/trends/the-team-dressers.md) - [Collaborative Football-Inspired Apparel](https://www.trendhunter.com/trends/off-season.md) - [Sustainable Sports Apparel](https://www.trendhunter.com/trends/undyed.md)