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# Upcycled Vibrant Sporty Garments
Art of Football Launches a New Capsule with a Sustainable Mindset

By Amy Duong | Published 2021-05-18 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/art-of-football-1
References: [hypebeast](https://hypebeast.com/2021/5/art-of-football-euros-2020-home-nations-upcycled-collection-info)

Art of Football introduces its newest collection that is designed with [sustainable efforts](https://www.trendhunter.com/trends/craft-sportswear) throughout all of the processes. It is designed with a Euro theme, as the tournament that the designs honor kicks off on June 11th. Celebrating the European Championships, the capsule nod to [retro themes](https://www.trendhunter.com/trends/marty-supreme).

It celebrates fans of England, Scotland, and Wales, including all nations competing during this summer tournament. All of the items are made using vintage materials and surplus materials. This results in a selection of tees, jackets, and reworked accessories such as bucket hats, authentic [vintage graphic tees](https://www.trendhunter.com/trends/90sinspired-soccer-collection), and classic training pieces. To obtain the designs now, the brand showcases the designs in a lookbook and has the pieces available online.

Image Credit: Art of Football

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 16% | Activity: 10% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### What Makes This Trend Stand Out

- **Sustainable Fashion:** Creating clothing with a focus on sustainability and using upcycled materials.
- **Euro-themed Apparel:** Designing clothing with a European theme in honor of the upcoming tournament and celebrating fans of participating nations.
- **Vintage Materials:** Using vintage and surplus materials to create distinctive clothing items.

### Sectors Adopting This

- **Fashion Industry:** Using sustainable design methods and upcycling to meet consumer demand for environmentally friendly options.
- **Sporting Goods Industry:** Designing apparel inspired by international events such as the European Championships to appeal to sports fans.
- **Textile Industry:** Upcycling vintage materials and utilizing surplus materials to create unique pieces that meet increasing demand for eco-friendly products.

## Related on Trend Hunter

- [Italian-Inspired Football Fashion](https://www.trendhunter.com/trends/art-of-football-2.md)
- [Sustainable Sports Apparel](https://www.trendhunter.com/trends/undyed.md)
- [80s Football-Inspired Collections](https://www.trendhunter.com/trends/the-team-dressers.md)
- [Old-School Soccer Apparel Capsules](https://www.trendhunter.com/trends/90sinspired-soccer-collection.md)
- [Football-Inspired Retro Apparel](https://www.trendhunter.com/trends/umbro-3.md)
- [Streetwear-Informed Sporty Kits](https://www.trendhunter.com/trends/arsenal-football-club-and-maharishi.md)
- [Football Capsule Collections](https://www.trendhunter.com/trends/adidas-originals-x-bape.md)
- [Football Club-Inspired Lifestyle Capsules](https://www.trendhunter.com/trends/lifestyle-capsule.md)
- [Football Series Capsules](https://www.trendhunter.com/trends/football-series.md)
