# Charitable Artistic Apparel Art of Craft Collaboratives With Artists in the Name of Philanthropy By Vasiliki Marapas | Published 2014-11-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/art-of-craft References: [coolhunting](http://www.coolhunting.com/style/art-of-craft-tshirts.php) & [artofcraft](http://artofcraft.com/) Founded by Sal Masekela and Derek Galin, Art of Craft is a t-shirt company that [collaborates with artists](https://www.trendhunter.com/trends/david-carson) to create [limited-edition offerings](https://www.trendhunter.com/trends/frieze-la) for a good cause. The cause that each garment supports is left up to the artist. Art of Craft works closely with the artist to create a graphic design that embodies and reflects the artist's work. The finished shirts, which are made in Los Angeles, are available for the modest price of $6, all of which is donated to the [non-profit organization](https://www.trendhunter.com/trends/paul-klein) it's been chosen to support. These charitable collaborations are really awesome, but they're not meant to make buyers feel bad or obligated to make a purchase. As Art of Craft co-founder Masekela puts it, "This is not meant to be a guilt-based brand — this is celebratory." ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 51% | Activity: 73% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Charitable Artistic Apparel:** Artistic clothing that supports charitable causes through limited edition designs. - **Philanthropic Collaborations:** Collaborations between artists and philanthropic organizations for good causes. - **Celebratory Giving:** Brands that celebrate giving and charitable work without guilt-based messaging. ### Industries Being Reshaped - **Apparel:** Apparel companies looking to embrace artistic collaborations and support charitable causes. - **Art:** Artists looking for new opportunities to showcase their work while supporting social causes. - **Non-profit:** Non-profit organizations looking for innovative ways to raise funds and partner with artists and brands. ## Related on Trend Hunter - [Ultra-Ethical Charitable Sweatshirts](https://www.trendhunter.com/trends/good-for-sunday-x-cbc-collaboration.md) - [Sustainable Artist Endeavors](https://www.trendhunter.com/trends/recasetify.md) - [Playful Cartoon Apparel](https://www.trendhunter.com/trends/kenny-scharf-and-axel.md) - [Sustainable Performance Apparel](https://www.trendhunter.com/trends/craft-sportswear.md) - [Wearable Art Streetwear](https://www.trendhunter.com/trends/a-days-march-1.md) - [Artist-Designed Collectible Dining Sets](https://www.trendhunter.com/trends/killer-napkins.md) - [Activism-Focused Apparel Capsules](https://www.trendhunter.com/trends/aeropostale-1.md) - [Contemporary Artistic Lifestyle Brands](https://www.trendhunter.com/trends/kunn-collective.md) - [Limited Art Apparel Collections](https://www.trendhunter.com/trends/autotype.md)