# Pop Art Milk Packaging Giovani Flores's Milkö Brand Identity Boasts Vivid Patterns and Motifs By Jana Pijak | Published 2017-01-30 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/art-milk References: [retaildesignblog.net](http://retaildesignblog.net/2017/01/30/milko-packaging-by-giovani-flores/) & [packagingoftheworld](http://www.packagingoftheworld.com/2017/01/milko.html) This [pop art milk packaging](https://www.trendhunter.com/trends/oreo-cows) was conceived by student designer Giovani Flores. The designer's 'Milkö' brand identity consists of vintage-themed [glass bottles](https://www.trendhunter.com/trends/dictador-game-changer) that are adorned with unexpected and [vibrant motifs](https://www.trendhunter.com/trends/fruit-bliss). Whether adorned with dotted prints or organic stripes, these bottles are both eye-catching and fun. Color-coded according to flavor, each of these pop art milk bottles boasts a different pattern. Fictional brand Milkö's flavors range from traditional to chocolate along with many more -- each featuring a bolder motif than the last. Fusing vivid patterns with a whimsical typeface, designer Giovani Flores creates a memorable brand identity for a typography class at Bauru's UNESP design school in Brazil. The end result is playful, drawing the attention of youthful and design-conscious demographics. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 95% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Pop Art Packaging:** The trend of using bold and playful pop art designs for packaging and branding in various industries, particularly in food and beverage. - **Vibrant Color-coded Packaging:** The trend of using color-coding and vibrant patterns in packaging to differentiate flavors or variants of a product in industries such as food and beverage and personal care. - **Memorable Brand Identity:** The trend of creating unique and memorable brand identities that resonate with youthful and design-conscious demographics in various industries, particularly in fashion, beauty, and lifestyle. ### Sectors Adopting This - **Food and Beverage:** Opportunities to disrupt the food and beverage industry by using pop art designs and color-coded packaging to create unique and memorable brand identities that appeal to a younger audience. - **Personal Care:** Opportunities to disrupt the personal care industry by using vibrant colors and playful patterns for packaging to differentiate products and create engaging brand identities. - **Fashion Lifestyle:** Opportunities to disrupt the fashion, beauty and lifestyle industry by creating memorable brand identities that feature bold and playful design elements to attract youthful and design-conscious demographics. ## Related on Trend Hunter - [Adorable Cat Milk Cartons](https://www.trendhunter.com/trends/adorable-blue-cat.md) - [Employee-Designed Milk Cartons](https://www.trendhunter.com/trends/everyday-milk.md) - [Carbonated Milk Sodas](https://www.trendhunter.com/trends/ps-milk-sodas.md) - [Rebranded Protein Milkshakes](https://www.trendhunter.com/trends/vibrant-packaging-design.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Playful Packaging-Inspired Vases](https://www.trendhunter.com/trends/strawberry-milk-vase.md) - [Carton-Packaged Milk Vodkas](https://www.trendhunter.com/trends/black-cow-pure-milk-vodka.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md)