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# Art Meets Merchandising
McQueen Bones Exhibitor for Puma

By irenesco | Published 2008-02-03 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/art-meets-merchandising-mcqueen-bones-exhibitor-for-puma
References: [fashionblog.it](http://www.fashionblog.it)

Alexander McQueen has designed a suggestive and somehow astonishing sculpture within his collaboration with Puma.

The huge "Bones", made of glass fiber and steel, has been inspired by the skeleton structure of both a puma and a man.

Is it a museum piece? No, it's an amazing exhibitor structure realized just for the most exclusive stores (since last week there is one in Antonioli store in Milan) to expose McQueen/Puma SS 2008 styilish shoes collection.

The bone theme that inspired several shoes, i.e. "anatomical bone" is emphasized by this quaint creation.

Cool merchandising, isn't it?

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 21% | Activity: 51% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Bones-inspired Designs:** Opportunity for artists and designers to create unique products inspired by skeletal structures.
- **Experiential Exhibitors:** Potential for brands to create immersive and visually striking exhibition structures to showcase their products.
- **Collaborative Artistic Ventures:** Growing trend of artists partnering with brands to create unique and customized products.

### Who This Affects Most

- **Fashion Retail:** Fashion retailers can capitalize on the trend of creating visually impactful in-store displays and merchandise presentations.
- **Art and Design:** Artists and designers can explore collaborations with brands to create innovative and visually captivating products and installations.
- **Luxury Goods:** Luxury brands can leverage unique exhibition structures and customized products to create exclusive and immersive shopping experiences.

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