# Lyrical Perfume Collections 'Art Meets Art' Stirs the Senses with Song, Fragrance and Memory By Laura McQuarrie | Published 2017-12-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/art-meets-art References: [byrdie](http://www.byrdie.com/art-meets-art-perfumes-review?utm_campaign=article-share&utm_source=share-button&utm_medium=earned-share) & [artmeetsart](http://www.artmeetsart.com/en/?SubmitCurrency=1&id_currency=3&SubmitCurrency=1&id_currency=2#product-18) Just as certain songs have the ability to transport one back in time, fragrance has a similar effect, as scents are processed by the limbic system, which also deals with memories—Art Meets Art acknowledges the roles of [scent and sound](https://www.trendhunter.com/trends/diptyques-orpheon) when it comes to the formation of memorable experiences. Art Meets Art is a new fragrance brand that creates scents based upon iconic songs of the past. This includes classics like Madonna's 'Like a Virgin,' 'I Put a Spell on You' and 'Besame Mucho.' The newly launched [five-piece fragrance collection](https://www.trendhunter.com/trends/artisanal-perfumery) from Art Meets Art features songs that were selected for their "conceptual relevance and cult status," as well as titles that would fit the theme of each perfume; through scent, the Like a Virgin fragrance explores themes like youth innocence, and purity. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 19% | Activity: 37% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Musical Fragrance Collections:** Opportunity to create fragrance collections based on iconic songs, merging the senses of hearing and smelling. - **Sensory Memory Experiences:** Opportunity to tap into the limbic system and create scent-based products that evoke nostalgic memories. - **Conceptual Perfume Branding:** Opportunity to develop perfumes with conceptual relevance by incorporating themes from iconic songs. ### Where This Applies - **Fragrance:** Disruptive innovation opportunity for fragrance brands to explore the intersection of music and scent. - **Music:** Disruptive innovation opportunity for music industry to collaborate with fragrance brands and create song-inspired product lines. - **Marketing:** Disruptive innovation opportunity for marketers to leverage nostalgic and sensory experiences in brand campaigns. ## Related on Trend Hunter - [Timeless Literary-Inspired Fragrances](https://www.trendhunter.com/trends/immortal-perfumes.md) - [Supersensory Fragrances](https://www.trendhunter.com/trends/altered-states-collection.md) - [Art-Inspired Home Fragrances](https://www.trendhunter.com/trends/pura-and-the-metropolitan.md) - [Spray Can Fragrances](https://www.trendhunter.com/trends/step-aboard.md) - [Immersive Multi-Sensory Fragrances](https://www.trendhunter.com/trends/asmr-fragrances.md) - [Lab-Like Fragrances](https://www.trendhunter.com/trends/perfumer-extraordinaire.md) - [Emotive Alchemy Fragrances](https://www.trendhunter.com/trends/collection-of-emotions.md) - [Festival-Inspired Fragrances](https://www.trendhunter.com/trends/natura.md) - [Artfully Scientific Perfumes](https://www.trendhunter.com/trends/immortal-potion.md)