# Scissored Neckwear Art Lebedev Studio Creates the Curious 'Punctirus' Necklace By Shelby Lee Walsh | Published 2010-01-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/art-lebedev-studio References: [notcot.org](http://www.notcot.org/post/27407/) & [artlebedev](http://www.artlebedev.com/everything/punctirus/) This mildly morbid [necklace and/or bracelet](https://www.trendhunter.com/trends/sculptural-jewelry-piece) was designed by Art Lebedev Studio. The scissored adornment is titled 'Punctirus' and the site claims that it "can never go unnoticed." I would have to agree with this statement because this isn't a necklace that a concerned parent would want to overlook. Playing off the traditional "[cut on the dotted line](https://www.trendhunter.com/trends/15-collection)" design, this necklace by Art Lebedev Studio is sure to get you some double takes. **Implications** - There are certain consumers within society today who relish in being recognized as outlandish or eccentric individuals. Businesses that offer these customers products that are bound to turn heads and leave a lasting impression will likely experience favorable results. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 14% | Activity: 36% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Key Themes Behind This Trend - **Outlandish Jewelry:** Creating unconventional and attention-grabbing jewelry designs offers disruptive innovation opportunities in the fashion industry. - **Eccentric Accessories:** Designing eccentric accessories that appeal to individuals seeking to stand out presents disruptive innovation opportunities in the fashion industry. - **Morbid Fashion:** Exploring morbid fashion concepts and designs can lead to disruptive innovation opportunities in the fashion industry. ### Where This Applies - **Fashion:** The fashion industry can seize disruptive innovation opportunities by catering to consumers seeking unique and attention-grabbing accessories. - **Jewelry:** The jewelry industry has disruptive innovation potential by offering unconventional and outlandish designs that appeal to individuals looking for distinctive adornments. - **Accessories:** The accessories industry can tap into disruptive innovation by creating eccentric and eye-catching accessories to attract customers who want to make a bold statement. ## Related on Trend Hunter - [Y2K-Inspired Flower Necklaces](https://www.trendhunter.com/trends/foufou.md) - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [High-End Organic Statement Jewelry](https://www.trendhunter.com/trends/s-carter-designs.md) - [Ice Cube Necklaces](https://www.trendhunter.com/trends/ice-cube-necklace.md) - [Iconic Jewelry Cuff Designs](https://www.trendhunter.com/trends/elsa-peretti1.md) - [Bug-Inspired Jewelry](https://www.trendhunter.com/trends/murder-hornet-ring.md) - [Organically Shaped Jewelry Collections](https://www.trendhunter.com/trends/levitas.md) - [Complimentary Sculptural Jewelry Pieces](https://www.trendhunter.com/trends/sculptural-jewelry-piece.md) - [Limited-Edition Luxury Necklaces](https://www.trendhunter.com/trends/dior-necklace.md)