# Melting Fashion Art Jamie Chung Takes Pictures Dripping With Couture By Shelby Lee Walsh | Published 2009-06-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/art-jamie-chung References: [ba-reps](http://www.ba-reps.com/artists/jamie-chung/3022#image_116432) & [jamiechung](http://www.jamiechung.com/) Jamie Chung, a Parsons School of Design graduate, melts some heels and specs in one of her many encapsulating portfolios pictured in the above gallery. This still life photographer recently updated this portfolio to include some really awesome imagery. Expect to see creepy bugs, explosive flowers and firecracker art among her greatest works. **Implications** - Print ad campaigns and fashion photography continually seek to evoke emotion in viewers and thereby create a closer connection between the consumer and the product. Infusing inedible products such as accessories with decadent chocolate, as this photo has done, is one such method advertisers can use to create an emotional connection with a potential market. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 89% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Melting Fashion Art:** An emerging trend in fashion photography that features inedible products infused with unusual materials such as chocolate or flames, seeking to create an emotional connection with potential customers. - **Still Life Photography:** An emerging trend in photography that emphasizes the beauty of inanimate objects and still life arrangements, tapping into a growing appreciation for minimalism and simplicity. - **Flower Explosions:** An emerging trend in art and design that involves using flowers or floral creations as an explosive element, evoking a sense of beauty and power. ### Sectors Adopting This - **Fashion and Accessories:** Opportunities for creative advertising campaigns and fashion photography that use melting materials, flower explosions, or still life arrangements to create a connection between the product and the consumer. - **Art and Design:** Opportunities for artists and designers to experiment with new materials or techniques, incorporating melting elements or flower explosions into their creations to generate emotional reactions and interest. - **Photography and Advertising:** Opportunities for photographers and advertisers to incorporate still life arrangements or melting materials into their works, with the aim of creating an emotional connection with the viewer or customer. ## Related on Trend Hunter - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Quilted Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Concept-Driven Retail Experiences](https://www.trendhunter.com/trends/miya-ando-x-saint-laurent.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Juxtaposing Artful Collaborative Capsules](https://www.trendhunter.com/trends/sea-galaxy.md) - [Design-Centric Dynamic Artful Cakes](https://www.trendhunter.com/trends/artful-cake.md)