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# Art Gallery Eateries
Natasha Law Transforms Restaurant Plates Into Painted Masterpieces

By Gemma Vardon | Published 2012-04-28 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/art-galleries
References: [eatoutmagazine](http://www.eatoutmagazine.co.uk/online_article/Restaurant-chain-Zizzi-launches-Fresh-Talent-partnership-with-artist-Natasha-Law/15738) & [zizzi](http://www.zizzi.co.uk/freshtalentsearch)

Artist Natasha Law is turning [Zizzi](https://www.trendhunter.com/trends/at-home) restaurants into national art galleries by using the restaurant's plates as a unique canvas.

In addition to creating these unusual [art gallery eateries](https://www.trendhunter.com/trends/saatchi-flowers-signature-cappuccino), the artist is also launching a nationwide search for the best undiscovered art talent across the country. The winner will win the opportunity to showcase their work throughout the restaurant chain on the [dinner plates](https://www.trendhunter.com/trends/destree-x-cabana).

The plate canvases will be used and sold across the UK and the artist will receive royalties from each plate purchased.

The winning talent will also have the unique opportunity to be mentored by Natasha Law. She is the first mentor recruited to help find and offer guidance to the best undiscovered creative individuals in the UK.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 39% | Activity: 8% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Art-inspired Dining:** Transforming restaurant plates into art pieces to enhance dining experience and attract customers.
- **Art Talent Competitions:** Hosting competitions to discover and showcase undiscovered artists on restaurant dinner plates.
- **Royalties From Art:** Generating revenue by selling art plates and receiving royalties from each sale.

### Sectors Adopting This

- **Restaurant Industry:** Innovating restaurant experiences with art-inspired dining.
- **Art Industry:** Providing opportunities for undiscovered artists to showcase their work and generate revenue.
- **Marketing Industry:** Developing unique marketing strategies for restaurants by integrating art into their branding.

## Related on Trend Hunter

- [Painterly Dining Experiences](https://www.trendhunter.com/trends/7-paintings-the-art-of-dining.md)
- [Artful Soft-Pink Dining Rooms](https://www.trendhunter.com/trends/the-gallery-at-sketch.md)
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- [Boundless Art Exhibitions](https://www.trendhunter.com/trends/frameless-experience.md)
- [Leftover Househouse Paint Artwork](https://www.trendhunter.com/trends/paint-drop.md)
- [Artistic Dining Destinations](https://www.trendhunter.com/trends/daniels-room.md)
- [Dishwashing Station Art Exhibitions](https://www.trendhunter.com/trends/dish-pit.md)
