# Pet-Friendly Art Galleries Pet Insurance Provider 'More Than' Created Interactive Art for Pets By Laura McQuarrie | Published 2016-08-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/art-for-pets References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-thans-exhibition-dogs/brands/article/1406517) & [morethan](http://www.morethan.com/pet-insurance) 'More Than' pet insurance recently set up a unique gallery exhibition that was filled with [art for pets](https://www.trendhunter.com/trends/portrait-mom). The free two-day contemporary art exhibition featured artworks by Dominic Wilcox and other artists, which were specifically designed to be enjoyed by pet owners and their furry companions. Some of the [interactive pet-friendly exhibits](https://www.trendhunter.com/trends/playtime-campaign) included 'Cruising Canines,' which simulated the experience of riding inside of a vehicle with an open window, as well as 'Dinnertime Dreams,' which took the form of a giant ball pit that looked like an oversized dog bowl filled with kibble. The [scented artworks](https://www.trendhunter.com/trends/scented-billboards) that adorned the walls were painted specifically to suit the range of colors that dogs see and were mounted at a dog's eye level for optimal viewing. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 61% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Pet-friendly Art:** Creating interactive and sensory experiences for pets within artworks - **Sensory Branding for Pets:** Designing scented and visually-optimized campaigns and experiences for pets and their owners - **Experiential Marketing for Pet Owners:** Developing themed and immersive art installations pet owners can share with their furry companions ### Who This Affects Most - **Pet Insurance:** Enriching engagement with pet owners and supplying creative and unique value-added services - **Pet Product and Services:** Innovating further on creating pet-centric, sensory experiences for pets and pet owners alike - **Contemporary Art Galleries:** Exploring new perspectives and creative ways to reach audiences outside the traditional people-centered view of art ## Related on Trend Hunter - [Petting Booth Pop-Ups](https://www.trendhunter.com/trends/petting-booth.md) - [Insurance Brand Beers](https://www.trendhunter.com/trends/fetch-pale-ale.md) - [Idyllic Pet Pop-Ups](https://www.trendhunter.com/trends/the-best-pet-house-ever.md) - [Artful Elevated Litter Boxes](https://www.trendhunter.com/trends/doggy-bathroom-1.md) - [Cheeky Pet Insurance Campaigns](https://www.trendhunter.com/trends/onepack-plan.md) - [Dog-Focused Retail Experiences](https://www.trendhunter.com/trends/i-love-you-like-a-dog.md) - [Immersive Cat Lover Pop-Ups](https://www.trendhunter.com/trends/whiskas-purradise.md) - [AI Pet Portraits](https://www.trendhunter.com/trends/drawmypet.md) - [Plush Toy Hotel Campaigns](https://www.trendhunter.com/trends/goodwoof.md)