# Art-Film Mini Cams ‘Zumi' Takes Dreamy 8mm Look-Alikes & Color-Intensive Stills By Katie Cordrey | Published 2010-02-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/art-film-mini-cams References: [scottyreports.wordpress](http://scottyreports.wordpress.com/2010/01/20/the-zumi-digital-camera/) & [photojojo](http://photojojo.com/store/awesomeness/zumi-digital) The Superheadz Digital Harinezumi, affectionately called ‘Zumi,’ was inspired by 1960’s Super 8mm cameras and takes [retro style images](https://www.trendhunter.com/trends/instax-evo-cinema) that might pass as vintage finds. The [compact carry-it-with-you digital](https://www.trendhunter.com/trends/clearcam) can fit up to 1600 color-saturated, dreamy still photos or 2 hours of silent video onto a 2MB memory card. Users give Zumi consistently high value-to-cost marks, but warn it is not only cool and lightweight, it is a marketed as a toy and is lightly constructed. Those who have had a Zumi break have been able to get a replacement under warranty, but complain about suffering Zumi-withdrawal while waiting. Apparently, Zumi-love is addictive. Photo Credits: [1-4](http://photojojo.com/store/awesomeness/zumi-digital)|[5](http://juniaisabel.blogspot.com/2009/12/zumi-zumi-zumi-i-want-you.html)|[6-7](http://www.travelandleisure.com/blogs/carry-on/2009/9/21/obsession-zumi-digital-retro-camera)|[8-10](http://marygeller.typepad.com/life_and_art/2009/12/nyc-and-the-zumi-camera.html) ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 40% | Activity: 88% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Retro-style Photography:** The popularity of the Superheadz Digital Harinezumi camera demonstrates a trend towards retro-style photography. - **Compact and Portable Cameras:** The compact design and lightweight nature of the Zumi camera highlights the trend towards compact and portable cameras. - **High-value Low-cost Products:** Users consistently rate the Zumi camera as a high-value product at an affordable cost, indicating a trend towards high-value low-cost products. ### Who This Affects Most - **Photography:** The retro-style photography trend presents disruptive innovation opportunities for the photography industry. - **Consumer Electronics:** The demand for compact and portable cameras opens up innovation opportunities in the consumer electronics industry. - **Affordable Luxury Goods:** The success of the Zumi camera as a high-value low-cost product suggests opportunities for the affordable luxury goods industry. ## Related on Trend Hunter - [Nostalgic Digital Cameras](https://www.trendhunter.com/trends/cs8.md) - [Tiny Colorful Camera Toys](https://www.trendhunter.com/trends/chamera.md) - [Vintage-Inspired Instant Cameras](https://www.trendhunter.com/trends/instax-mini-99.md) - [Sleek Analog Film Cameras](https://www.trendhunter.com/trends/lomoapparat.md) - [Collectible Mini Cameras](https://www.trendhunter.com/trends/photo-creator-mini-cam.md) - [Nostalgic Handheld Video Cameras](https://www.trendhunter.com/trends/video-camera.md) - [Collaborative Bold Pocket Cameras](https://www.trendhunter.com/trends/tombogo-and-huf.md) - [Retro Doll-Themed Cameras](https://www.trendhunter.com/trends/barbie-film-camera.md) - [Nostalgic 90s-Style Film Cameras](https://www.trendhunter.com/trends/35mm-film-camera.md)