# Perverse Playthings The Art Directors Club of Hungary Makes Good Toys Go Bad By Armida Ascano | Published 2010-10-22 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/art-directors-club-of-hungary References: [thejailbreak](http://thejailbreak.com/2010/10/21/when-good-toys-go-bad/) & [ibelieveinadv](http://www.ibelieveinadv.com/2010/10/art-directors-club-salt-ketchup-condom/) This campaign for the Art Directors Club of Hungary is from the maniacally imaginative minds of advertising heavy-hitters, DDB. The print ads depict toys in controversial positions, with a tagline that reads, "For those who play seriously." The campaign captures the overall bad-ass attitude associated with those in the creative field of advertising. These free-spirited, holds-no-bars individuals are exactly what the Art Directors Club of Hungary is looking to attract. With these ads, I'm sure they'll attract exactly who they're looking for. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 84% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Controversial Toy Advertising:** Disruptive innovation opportunities in creating provocative and controversial toy campaigns that grab attention and challenge traditional advertising norms. - **Creative Advertising Approaches:** Disruptive innovation opportunities in adopting unconventional and edgy advertising approaches to appeal to free-spirited and non-conformist target audiences. - **Targeting the Advertising Industry:** Disruptive innovation opportunities in developing campaigns that specifically target advertising professionals and showcase industry-specific creativity and attitudes. ### Industries Being Reshaped - **Toy Manufacturing:** Disruptive innovation opportunities in creating toys that spark controversy and challenge societal norms, appealing to those who seek unique and boundary-pushing products. - **Advertising:** Disruptive innovation opportunities in the advertising industry to break away from traditional approaches and embrace provocative campaigns that capture attention and engage target audiences. - **Creative Industry:** Disruptive innovation opportunities within the creative industry to attract and engage non-conformist individuals who value bold and boundary-pushing ideas and campaigns. ## Related on Trend Hunter - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Playtime-Encouraging Toy Capsules](https://www.trendhunter.com/trends/art-of-play.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Witty Toy-Brand Horror Posters](https://www.trendhunter.com/trends/horror-poster.md) - [Playful Interactive Galleries](https://www.trendhunter.com/trends/play-by-american-express-platinum.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md)