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# Graffiti-Covered Concept Cars
D*face Debuts the Save the World Art Car at the Moniker Art Fair

By leewashington | Published 2018-10-09 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/art-car1
References: [fabukmagazine](https://fabukmagazine.com/moniker-art-fair-2018-launch/) & [monikerartfair](https://www.monikerartfair.com)

Renowned street artist D*Face has unveiled the first-ever Formula E art car in East London. Kaspersky Lab wanted to breathe new life into the high-end [hot rod art car concept](https://www.trendhunter.com/trends/adx-suv) by selecting a new set of wheels to work with and giving the urban artist free range to do what he wanted with it. This resulted in D*Face imprinting his bright, bold and colorful artistic trademarks on the [Virgin Racing Formula E car](https://www.trendhunter.com/trends/r32ev-concept-model).

The car, emblazoned with the phrase "Save the World," features several of D*Face’s iconic wings and acts as a vehicle to illustrate a powerful message – that art can empower people to make a change.

Those interested in checking out the art car can see it until October 9th at the Moniker Art Fair.

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 9% | Activity: 23% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Graffiti](https://www.trendhunter.com/graffiti)

## Key Themes

### What Makes This Trend Stand Out

- **Formula E Art Cars:** Opportunity for car companies to collaborate with street artists to create unique and socially conscious designs for their electric vehicles.
- **Urban Art Marketing:** Opportunity for companies to tap into the urban art scene to create memorable and impactful marketing campaigns for their products or services.
- **Socially Conscious Design:** Opportunity for designers and companies to use their platforms and products to spread important messages and inspire positive change.

### Sectors Adopting This

- **Automotive Industry:** Collaborating with street artists to create unique and socially conscious designs for their electric and hybrid vehicles can attract a new demographic and increase sales.
- **Art Industry:** Partnering with companies to create marketing campaigns centered around urban art can help artists gain exposure and bring attention to important social issues.
- **Advertising Industry:** Incorporating socially conscious design and impactful messaging into advertising campaigns can help companies connect with consumers and stand out in a crowded market.

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