# Comical Sandwich Installations Popeyes Created an Installation Inspired by the Art Basel Banana By Laura McQuarrie | Published 2019-12-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/art-basel-banana References: [foodandwine](https://www.foodandwine.com/news/popeyes-chicken-sandwich-art-basel-duct-tape) This year, the [Art Basel](https://www.trendhunter.com/trends/dinner-of-the-year) banana created quite a stir in the art world and beyond, as brands are now creating their own humorous takes on the [conceptual installation](https://www.trendhunter.com/trends/louis-vuitton-octopus) and its disappearance. Maurizio Cattelan displayed Comedian—an art installation consisting of a real banana taped to the wall—at Art Basel Miami Beach and performance artist David Datuna caused a stir by eating the $120,000 conceptual art piece. Just a few miles from where Comedian was displayed, Miami's San Paul Gallery set up The Sandwich by Popeyes, which has been priced at $120,003.99. The publicity stunt featuring a real Popeyes Chicken Sandwich mimics the original art piece and is duct-taped to the wall. Profits from the sale of The Sandwich will go towards the [Popeyes Foundation](https://www.trendhunter.com/trends/popeyes-munchies-menu). Image Credit: Merge Studios ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 52% | Activity: 47% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Humorous Brand Installations:** The creation of humorous art installations by brands presents an opportunity to creatively market their products. - **Corporate Charitable Stunts:** Creating publicity stunts that benefit charitable causes provides an opportunity for corporations to connect with and give back to their communities. - **Playful Cultural Commentary:** Art installations that playfully comment on pop culture trends provide an opportunity for artists and brands to create meaningful and engaging pieces. ### Industries Being Reshaped - **Fast Food Industry:** The fast food industry can leverage playful and creative marketing strategies, such as art installations, to attract customers and differentiate themselves in a crowded market. - **Art Industry:** Artists and art galleries can collaborate with brands to create playful installations that appeal to a wider audience and generate buzz around their work. - **Non-profit Industry:** Non-profit organizations can collaborate with corporations to create charitable publicity stunts that inspire giving and connect with new supporters. ## Related on Trend Hunter - [Snack Artwork Auctions](https://www.trendhunter.com/trends/mischief-by-chester.md) - [Mayo-Inspired Art Gallery Pop-Ups](https://www.trendhunter.com/trends/art-gallery-popup.md) - [4/20-Celebrating Sandwiches](https://www.trendhunter.com/trends/ake-bacon-sando.md) - [In-Person Gallery Experiences](https://www.trendhunter.com/trends/whataburger-museum-of-art.md) - [Inconspicuous Art Galleries](https://www.trendhunter.com/trends/tampa-fresh-foods.md) - [Plush Sandwich Rugs](https://www.trendhunter.com/trends/sandwich-rug.md) - [Gourmet Lunch Pop-Ups](https://www.trendhunter.com/trends/uber-eats-sandwich-studio.md) - [Cheese-Branded Gold Installations](https://www.trendhunter.com/trends/velveeta.md) - [Chicken-Themed Virtual Art](https://www.trendhunter.com/trends/bojangles.md)