# Co-Branded Soccer Uniforms Arsenal Football Club and adidas Reveal the New 2022/23 Away Jersey By Kanesa D | Published 2022-07-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/arsenal-football-club References: [hypebeast](https://hypebeast.com/2022/7/adidas-arsenal-away-kit-2022-23-premier-league) & [adidas](https://www.adidas.co.uk/arsenal) [Arsenal Football Club](https://www.trendhunter.com/trends/arsenal-football-club-and-maharishi) and adidas have unveiled their new jersey for the 2022/2023 Premier League season, showcasing a black, gray, and bronze away kit. The jersey boasts a carbon base and a new away strip for The Gunners in addition to [adidas’](https://www.trendhunter.com/trends/2026-home-kit) Three Stripe design in grey. The canon badge and kit sponsoring also adopt a unique bronze tone that pays homage to the Arsenal fanbase in the United States and worldwide. The campaign taps iconic figures like Aston Mack, founder of [Orlando Freedom Fighters](https://www.trendhunter.com/trends/digital-branch), and Arsenal midfielder Emile Smith Rowe. Mack famously sported an Arsenal jersey during the Black Lives Matter demonstration, saying: “As a proud Orlando Gooner, to me, the Arsenal jersey means strength, solidarity, and pride. When I wear the jersey, it takes me to another world. I feel protected, I feel connected, I feel part of a bigger community. I’m proud of Arsenal for presenting what our jersey means to people like me. It’s more than a jersey, it’s a representation of home and family, no matter where we’re from or where we live.” Image Credit: Arsenal ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 5% | Activity: 27% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Co-branded Sports Merchandise:** Collaborations between sports teams and brands to create unique and meaningful merchandise that resonates with fans. - **Incorporation of Social Justice Into Sports Apparel:** The integration of social justice messages and themes into sports apparel to promote awareness and activism among fans. - **Localization of Sports Apparel:** Designing sports apparel that caters to local fan bases, paying homage to specific cultures and communities. ### Who This Affects Most - **Sports Merchandising:** Opportunity to collaborate with sports teams to create meaningful and unique merchandise that stands out in the market. - **Sports Apparel:** Opportunity to incorporate social justice and local themes into sports apparel, attracting and resonating with fans who share those values and beliefs. - **Marketing and Advertising:** Opportunity to market and advertise co-branded sports merchandise and apparel, highlighting the unique features that make them stand out and resonate with consumers. ## Related on Trend Hunter - [Violence-Combating Football Collaborations](https://www.trendhunter.com/trends/no-more-red.md) - [Crime Safety Sports Campaigns](https://www.trendhunter.com/trends/no-more-red-campaign.md) - [Monochrome Football Jerseys](https://www.trendhunter.com/trends/paris-saintgermain-and-jordan-brand.md) - [Bespoke Jersey Designs](https://www.trendhunter.com/trends/home-kit-collection.md) - [Next-Gen National Kits](https://www.trendhunter.com/trends/2026-home-kit.md) - [Nostalgic Soccer Jersey Designs](https://www.trendhunter.com/trends/nostalgic-soccer-jersey.md) - [Zebra-Inspired Home Football Jerseys](https://www.trendhunter.com/trends/juventus-1.md) - [Tuxedo-Inspired Soccer Jerseys](https://www.trendhunter.com/trends/aik-and-nike.md) - [Cultural Away Jersey Drops](https://www.trendhunter.com/trends/nocta-x-venezia-fc.md)