# Streetwear-Informed Sporty Kits Arsenal Football Club and maharishi Join on a New Capsule By Amy Duong | Published 2023-10-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/arsenal-football-club-and-maharishi References: [hypebeast](https://hypebeast.com/uk/2023/10/arsenal-football-club-maharishi-lifestyle-collaboration-campaign) & [arsenaldirect.arsenal](https://arsenaldirect.arsenal.com/?utm_source=arsenaldotcom&utm_medium=OnlineShoppingButton&utm_campaign=ArsenalOnlineShopping&_ga=2.248985479.1834396144.1698399500-1546932801.1698399500)  Arsenal Football Club and maharishi work in collaboration to launch a special lifestyle sporty range of apparel. The capsule is made up of London-based streetwear looks that also tap into the expertise of adidas performance clothing as well. It features looks that are prepared for pre-match wearing or traveling with the infusion of maharishi's utilitarian design language. The club's brand identity shines through with a light and modern theme backed by performance above all else. The adidas GORE-TEX jacket and pants led the range to define the collection as active. Other standout pieces from the capsule include the new pre-match jersey with an anthem jacket, socks, and shorts. Additional travel looks include a tee, trousers, and a hoodie. Image Credit: Arsenal Football Club, maharishi, [hypebeast](https://hypebeast.com/uk/2023/10/arsenal-football-club-maharishi-lifestyle-collaboration-campaign), [arsenaldirect.arsenal](https://arsenaldirect.arsenal.com/?utm_source=arsenaldotcom&utm_medium=OnlineShoppingButton&utm_campaign=ArsenalOnlineShopping&_ga=2.248985479.1834396144.1698399500-1546932801.1698399500) ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 58% | Activity: 21% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Sporty Streetwear:** The collaboration between Arsenal Football Club and maharishi introduces a range of apparel that combines streetwear aesthetics with sporty functionality. - **Utilitarian Design:** maharishi's utilitarian design language is infused into the capsule collection, offering a practical and functional approach to sportswear. - **Performance-focused Activewear:** The inclusion of adidas performance clothing in the capsule collection ensures that the apparel is designed with performance and functionality in mind. ### Sectors Adopting This - **Fashion Retail:** The launch of the sporty streetwear capsule collection presents an opportunity for fashion retailers to tap into the growing trend of blending sportswear aesthetics with streetwear. - **Sports Apparel:** The collaboration between Arsenal Football Club and maharishi highlights the potential for innovative designs and collaborations in the sports apparel industry. - **Streetwear:** The fusion of streetwear looks and sporty functionality in the capsule collection showcases an opportunity for streetwear brands to expand their offerings and target a wider customer base. ## Related on Trend Hunter - [Technical Sports Capsules](https://www.trendhunter.com/trends/white-mountaineering-umbro.md) - [Collaborative Sports Club Fashion](https://www.trendhunter.com/trends/y3-and-real-madrid.md) - [Traditional Football-Themed Fashion](https://www.trendhunter.com/trends/mitre-and-lack.md) - [Football Club-Inspired Lifestyle Capsules](https://www.trendhunter.com/trends/lifestyle-capsule.md) - [Vintage Sportswear Capsules](https://www.trendhunter.com/trends/adidas-and-mls.md) - [Football Capsule Collections](https://www.trendhunter.com/trends/adidas-originals-x-bape.md) - [Performance Training Apparel](https://www.trendhunter.com/trends/venezia-fc-x-nocta-2526.md) - [Football Series Capsules](https://www.trendhunter.com/trends/football-series.md) - [Manchester Street Legacy Clothing](https://www.trendhunter.com/trends/northern-quarter.md)