# Massive Puzzle Block Buildings The Ars Electronic Building is a Playable Rubiks Cube By Malika Renee Butss | Published 2013-12-13 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/ars-electronic-building References: [weburbanist](http://weburbanist.com/2013/12/11/puzzle-facade-play-a-building-like-a-giant-rubiks-cube/) If you think an ordinary Rubiks cube is hard to conquer then I wouldn't recommend the massive one that is the Ars Electronic Building. Located in Linz, Austria the Ars Electronic Building is the world's largest playable Rubiks cube. With [color-changing illuminated facade](https://www.trendhunter.com/trends/play-pavilion-1) controlled by a [3D-printed device](https://www.trendhunter.com/trends/blockitecture-frank-lloyd-wright) just about anyone brave enough can try their hand at this challenging and massive puzzle. Designer Javier Lloret uses Bluetooth to connect the smaller cubes software program that converts the information into color and light. With only being able to see two sides of the building at a time due to its immense size, I can guarantee this version of the puzzle is no easier than the original. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 3% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Why This Trend Is Growing - **Massive Puzzle Block Buildings:** The trend of creating large interactive puzzle structures in buildings presents opportunities for immersive experiences and unique architectural design. - **Playable Rubiks Cube:** The trend of integrating classic toys like Rubiks cube into large-scale interactive installations offers opportunities for combining nostalgia and technology in a novel way. - **Color-changing Illuminated Facade:** The trend of using innovative lighting techniques in building facades creates opportunities for visually striking and dynamic architectural designs. ### Industries Being Reshaped - **Architecture:** The architecture industry can explore the use of large puzzle structures in buildings to create unique and engaging experiences for visitors. - **Entertainment:** The entertainment industry can integrate interactive installations like playable Rubiks cubes in their venues to provide immersive and nostalgic experiences to their audience. - **Lighting:** The lighting industry can capitalize on the trend of color-changing illuminated facades by creating innovative lighting solutions for buildings that allow for dynamic and visually captivating displays. ## Related on Trend Hunter - [Micro-Sized Puzzle Toys](https://www.trendhunter.com/trends/smallest-rubiks-cube.md) - [Interactive Gaming Cubes](https://www.trendhunter.com/trends/rubiks-wowcube.md) - [Towering Wooden Block Sets](https://www.trendhunter.com/trends/capsule-tower.md) - [Optical Illusion Replica Artworks](https://www.trendhunter.com/trends/liberty-science-center.md) - [Cube Toy-Inspired Projectors](https://www.trendhunter.com/trends/playcube.md) - [Contemporary Art Puzzle Sets](https://www.trendhunter.com/trends/modern-art-building-set.md) - [Social Puzzle Metaverses](https://www.trendhunter.com/trends/rubiks-run.md) - [Cubic Color-Changing Puzzle Toys](https://www.trendhunter.com/trends/rubiks-33-phantom.md) - [Arcade Game Puzzle Sets](https://www.trendhunter.com/trends/pacman-arcade.md)