# Novel Life-Changing Ads
The Arrebato Libros Campaign Morphs People into Book Characters

By Meghan Young | Published 2011-07-13 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/arrebato-libros
References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/07/arrebato-books-caricatures/) & [mcsaatchi](http://www.mcsaatchi.com)

Although variations of the Arrebato Libros ad campaign have been done before, there is a really good reason why. Remember the Mint Vinetu Bookstore '[Become Someone Else](http://www.trendhunter.com/trends/become-someone-else)' print ads? These booksellers know that one of the main reasons people read books is to find an escape and even become another person.

Conceived and executed by Madrid-based ad agencies Zapping and M&C Saatchi, the Arrebato Libros ad campaign takes a more cartoonish route than the Mint Vinetu Bookstore ads. Each of the Arrebato Libros print ads show a person taking on different character traits depending on what book he or she is reading. From 'The Picture of Dorian Gray' to 'Fever Pitch,' anything is possible.