# Delectable Lozenge Branding Aroxa Packaging Infuses Clinical Pills with a Flush of Color By Amelia Roblin | Published 2011-11-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/aroxa-packaging References: [thedieline](http://www.thedieline.com/blog/2011/11/8/aroxa.html) & [kinneirdufort](http://www.kinneirdufort.com/work/industrial-and-scientific/cara-technology) Why design a pill dispenser to be more exciting than the contents within it? Well in fact, what you will find inside Aroxa packaging is a selection of unexpectedly flavorful gelcaps. Cara Technology produces capsules containing more than 200 savors that help taste testers learn the subtle differences between a range of edible items. Beer, cider, wine, water and soft drink containers are a few of the ones displayed, evidently boosting the aesthetic image of a product line that might have otherwise looked overly bland. The Kinneir Dufort studio in Bristol came up with this [colorful concept](https://www.trendhunter.com/trends/fruit-bliss) which also allows for the very different tablets to be easily identified. Aroxa packaging works well for this purpose, but we wouldn't want to see [medicinal pills](https://www.trendhunter.com/trends/glowing-relief) looking quite so delectable. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 54% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Colorful Packaging:** Opportunity for brands to infuse color and excitement into traditionally bland product lines. - **Flavorful Gelcaps:** Innovation in creating capsules with a wide variety of flavors for taste testing purposes. - **Distinctive Identification:** Designing packaging that allows for easy identification of different types of tablets. ### Industries Being Reshaped - **Pharmaceuticals:** Opportunity for pharmaceutical companies to enhance their product packaging and make it more appealing to consumers. - **Beverages:** Potential for beverage companies to explore using flavorful gelcaps for taste testing their products. - **Product Design:** A chance for designers to create packaging solutions that combine functionality with visually appealing elements. ## Related on Trend Hunter - [Joyful Oral Care Brands](https://www.trendhunter.com/trends/cocolab.md) - [Modernized Waste-Free Medication Packaging](https://www.trendhunter.com/trends/portable-medicine-dispenser.md) - [Targeted Treatment Packaging](https://www.trendhunter.com/trends/pharma-care.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Biodegradable Supplement Capsules](https://www.trendhunter.com/trends/vapsula.md) - [Interactive Toothpaste Packaging](https://www.trendhunter.com/trends/bluemarlin.md) - [Design-Forward Supplement Packaging](https://www.trendhunter.com/trends/supplement-packaging1.md) - [Friendly Medication Dispenser Units](https://www.trendhunter.com/trends/mymemo-pill-dispenser.md) - [Pocket-Sized Skincare Packaging](https://www.trendhunter.com/trends/color-capsule.md)