# Discrete Intimate Serums Epiphany is a Slick Arousal Serum, Packaged in a Discrete Manner By Kalin Ned | Published 2024-01-16 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/arousal-serum References: [tryepiphany](https://tryepiphany.com/products/epiphany-clit-arousal-serum)  Epiphany, a new clitoral arousal serum, presents itself as a unique product designed to enhance sexual pleasure, with a distinctive twist reminiscent of lip gloss packaging from the 90s and 00s. Founded by Kelly Pigeon, a former Johnson & Johnson product lead, and cosmetic research chemist Natalie Cox, Epiphany aims to stand out in the market as a first-of-its-kind arousal serum tailored for intimate use. The Epiphany Clit Arousal Serum positions itself as a groundbreaking product with a silky formula that avoids greasiness or stickiness. It is explicitly not labeled as a lubricant but rather as a uniquely formulated arousal serum. Designed for use during foreplay, a drop of the serum is intended to be massaged into one's or a partner's intimate areas, working harmoniously with the body's natural responses to create a warm, tingling sensation. The serum aims to stimulate sensitive nerve endings, promising [heightened pleasure and awareness](https://www.trendhunter.com/trends/lovers-kit).. Image Credit: Epiphany ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 17% | Activity: 24% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Unique Arousal Serums:** The market is seeing a rise in unique arousal serums, like Epiphany's clitoral serum, that aim to enhance sexual pleasure in a distinctive way. - **Discrete Packaging:** Epiphany's use of discrete packaging reminiscent of lip gloss from the 90s and 00s taps into nostalgia while providing a discreet option for consumers. - **Tailored Intimate Products:** Intimate products like Epiphany's arousal serum are being specifically formulated to target sensitive areas, aiming to provide heightened pleasure and awareness. ### Who This Affects Most - **Sexual Wellness:** The rise of unique arousal serums and tailored intimate products, like Epiphany's arousal serum, presents opportunities for innovation in the sexual wellness industry. - **Cosmetics:** Epiphany's use of silky, non-greasy formulas and nostalgic packaging aligns with trends in the cosmetics industry, creating opportunities for disruption. - **Personal Care:** Intimate products such as Epiphany's arousal serum offer opportunities for innovation and disruption in the personal care industry, specifically in the area of sexual wellness. ## Related on Trend Hunter - [Summery Intimate Serums](https://www.trendhunter.com/trends/vipstick-serum.md) - [Clinically Tested Intimate Serums](https://www.trendhunter.com/trends/the-plum-serum.md) - [Balancing Intimate Serums](https://www.trendhunter.com/trends/intimate-serum.md) - [Elevated Vegan Lubricants](https://www.trendhunter.com/trends/luxury-lubricant.md) - [Euphoric Intimate Oils](https://www.trendhunter.com/trends/mood-maker-by-playground.md) - [Mind-Body Intimacy Supplements](https://www.trendhunter.com/trends/moisture-mood.md) - [Award-Winning Pleasure Product Lines](https://www.trendhunter.com/trends/pleasure-product.md) - [Skin-Caring Intimate Products](https://www.trendhunter.com/trends/hey-sweet-cheeks.md) - [Mind-Body Care Kits](https://www.trendhunter.com/trends/sensual-self-kit.md)