# Wanderlust Beer Branding Around the World Beer Flight Merges a Love of Travel with a Love of Beer By Vasiliki Marapas | Published 2013-11-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/around-the-world-beer-flight References: [thecoolector](http://www.thecoolector.com/world-beer-flight/) & [solariumcreative](http://solariumcreative.com/) The Around The World Beer Flight project by Solarium Creative is a concept design for a potential new six-pack. Each of the [six specialty beers](https://www.trendhunter.com/trends/range-of-beers) would have a label featuring one of the [most recognizable airports in the world](https://www.trendhunter.com/trends/popups-at-airport-hubs), including New York's JFK and Los Angeles's LAX. The end result is a kitchy-cool design with an almost retro appeal. These beers are perfect for those who love or aspire to travel and those who have visited these famous airports will certainly get a kick out them. At the very least, they would make a [great conversation-starter at parties](https://www.trendhunter.com/trends/immersive-aperol-experiences). If you're a beer lover with an adventurous spirit for travel, then you'll certainly enjoy the Around The World Beer Flight designs -- but beware: an insatiable sense of wanderlust may occur upon viewing. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 21% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Airport-inspired Beer Packaging:** Designing beer packaging with labels featuring international airports creates a unique and recognizable brand identity, catering to travelers and beer lovers alike. - **Travel-themed Beverage Marketing:** Using travel-related themes in beverage branding and marketing can attract consumers who value adventure and exploration. - **Retro-inspired Product Design:** Incorporating nostalgia and retro themes in product design can help brands stand out in crowded markets and appeal to consumers seeking a sense of familiarity. ### Where This Applies - **Alcoholic Beverages:** Breweries and distilleries can tap into the growing market of travel and adventure enthusiasts by creating travel-inspired beverage products and branding. - **Tourism and Hospitality:** Travel and hospitality companies can collaborate with beverage companies to create unique and memorable products that showcase popular tourist destinations. - **Graphic Design:** Designers specializing in branding and packaging design can take advantage of the popularity of retro- and travel-inspired themes to create eye-catching and memorable product designs for clients. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Liquor Spirit Flight Sets](https://www.trendhunter.com/trends/aged-ore-bottle-flight.md) - [Collaborative Airline Beers](https://www.trendhunter.com/trends/air-new-zealand-3.md) - [Sessionable Beer Variety Packs](https://www.trendhunter.com/trends/beer-variety-packs.md) - [Collaboration Airline-Approved Beers](https://www.trendhunter.com/trends/cloud-cruiser-ipa.md) - [Artfully Designed Beer Packs](https://www.trendhunter.com/trends/range-of-beers.md) - [River-Inspired Beer Identities](https://www.trendhunter.com/trends/mekong-river.md) - [Travel-Inspired Pretzel Packaging](https://www.trendhunter.com/trends/sabio.md)