# Bag Tag Booze Branding Around the World Beer Flight Packaging Is Labeled Like Old Luggage By Amelia Roblin | Published 2013-10-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/around-the-world-beer-flight-packaging References: [thedieline](http://www.thedieline.com/blog/2013/10/29/around-the-world-beer-flight.html) & [solariumcreative](http://solariumcreative.com/) Given that the majority of [beer bottles](https://www.trendhunter.com/trends/86-tattoo-limited-edition) are manufactured to look a like, a brand really needs to set itself apart with a truly unique sticker. Around the World Beer Flight packaging does this with an immediately engaging visual identity that's reminiscent of old style [baggage tags](https://www.trendhunter.com/trends/cityinspired-destination-stickers). Solarium Creative applied the [old kraft paper labels](https://www.trendhunter.com/trends/weekender-wheat) to the bottles, complete with beveled top corners and a hole for a string. Should this branding scheme be adopted for the market, the designer plans to wrap a bit of twine through the hole and around the neck of the bottle. What you will see is a vintage typographic layout that features the details about each brew within Around the World Beer Flight packaging. It's also most predominantly marked with the abbreviations for a few of the world's major airports. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 41% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Vintage-themed Packaging:** Explore opportunities to create unique and engaging visual identities through vintage-inspired packaging designs. - **Personalized Labeling:** Consider incorporating personalization elements, such as airport abbreviations, to create a sense of uniqueness and connection with consumers. - **Creative Branding Techniques:** Explore innovative branding techniques, such as applying old kraft paper labels and using twine, to differentiate your brand in the market. ### Who This Affects Most - **Craft Beer:** Craft beer companies can leverage vintage-themed packaging and personalized labeling to stand out in a highly competitive market. - **Beverage Packaging:** Beverage packaging manufacturers can explore creative branding techniques and offer customized solutions to meet the demand for unique and engaging packaging designs. - **Creative Design Agencies:** Creative design agencies can proactively offer services to help brands adopt innovative branding techniques and create visually appealing packaging that resonates with consumers. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [DIY Whisky Bottles](https://www.trendhunter.com/trends/diy-whisky-bottle.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md) - [Liquor Spirit Flight Sets](https://www.trendhunter.com/trends/aged-ore-bottle-flight.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Collectible Beer Can Stickers](https://www.trendhunter.com/trends/beer-can-label.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md)