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# Panoramic Rainbow Rooftops
The ARoS Aarhus Kunstmuseum Has a Colorful Circular Walkway

By Jordan M | Published 2011-01-26 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/aros-aarhus-kunstmuseum
References: [knstrct](http://knstrct.com/2011/01/olafur-eliassons-your-rainbow-panorama/) & [aros.dk](http://www.aros.dk/)

The ARoS Aarhus Kunstmuseum is one of the [largest art museums in Europe](https://www.trendhunter.com/trends/xiao-feng-art-museum), and its [10-story high roof](https://www.trendhunter.com/trends/arc-zero) is getting a vibrant add-on that will dramatically change the face of its exterior.

The enormous project involves building a [giant 360 degree walkway on top](https://www.trendhunter.com/trends/shenzhen-energy-ring) of the ARoS Aarhus Kunstmuseum. The walkway is supposed to reflect Dante’s ‘Divine Comedy’ and serves as a bridge between heaven and hell. For visitors to the museum, this walkway will definitely allow for some seriously cool views of the surrounding city landscape.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 54% | Activity: 26% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture)

## Key Themes

### What's Driving This Trend

- **360 Degree Walkways:** The trend of building 360 degree walkways on rooftops provides immersive experiences and breathtaking views for visitors.
- **Art Museum Exteriors:** The trend of transforming art museum exteriors with vibrant and visually captivating installations offers a unique way to engage with the public and attract attention.
- **AR in Art Museums:** The trend of incorporating augmented reality (AR) technology in art museums enhances visitor experiences by blending digital elements with physical exhibitions.

### Who This Affects Most

- **Architecture:** The architecture industry has the opportunity to create innovative rooftop designs that incorporate 360 degree walkways for various buildings and spaces.
- **Art:** The art industry can explore new ways to transform museum exteriors using vibrant installations that reflect the themes and concepts of the showcased artworks.
- **Technology:** The technology industry can develop AR solutions specifically tailored for art museums to provide immersive and interactive experiences for visitors.

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