# Luxury Cement Candle Collabs Rick Owens and Aesop Launch the 'Aromatique Candle' and Other Items By Niko Pajkovic | Published 2022-03-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/aromatique-candle References: [hypebeast](https://hypebeast.com/2022/3/rick-owens-aesop-collaboration-info) & [aesop](https://www.aesop.com/ca/en/) Iconic fashion designer Rick Owens continues his streak of unconventional collaborations, this time teaming up with luxury Australian skincare brand [Aesop](https://www.trendhunter.com/trends/incense-collection) to launch a new collection, which includes a co-branded cement candle dubbed the 'Aromatique Candle.' In addition, Owens and Aesop will release a hair and body care Travel Kit featuring a Classic Shampoo, Classic Conditioner, Resolute Hydrating Body Balm, and Coriander Seed Body Cleanser. Elsewhere, in a three-way collaboration, Owens, Aesop, and luxury perfume brand Barnabé Fillion have crafted a new scent called 'Stoic [Eau de](https://www.trendhunter.com/trends/golden-kiss) Toilette,' which merges Coriander Seed, Black Pepper, Patchouli, Frankincense, and other woody notes. Owens announced the exciting new partnership via [Instagram](https://www.trendhunter.com/trends/dedcool), stating: "I LIKE TO THINK THAT WE BOTH SHARE A DESIRE TO BE AN OPTION FOR THOSE PURSUING A GENTLE, CAREFULLY CONSIDERED LIFE. MY DESIGNS MIGHT BE CONSIDERED BOLD BUT THE FOUNDATION IS ONE OF BENEVOLENCE." Image Credit: Rick Owens/Aesop ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 88% | Activity: 91% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Unconventional Collaborations:** The trend of unconventional collaborations between luxury fashion designers and skincare brands can create disruptive innovation opportunities in cross-industry marketing tactics. - **Co-branded Products:** The trend of co-branded products, such as the cement candle and hair and body care Travel Kit, can create disruptive innovation opportunities for partnerships that cater to niche markets. - **Multi-brand Collaborations:** The trend of multi-brand collaborations, like the one between Owens, Aesop, and Barnabé Fillion, can create disruptive innovation opportunities for creating unique and exclusive products that merge different market segments. ### Sectors Adopting This - **Fashion:** Fashion industry professionals can take advantage of the trend towards unconventional collaborations with skincare brands and explore opportunities for cross-industry marketing and co-branded products. - **Skincare:** Skincare industry professionals can take advantage of the trend towards unconventional collaborations with fashion designers and explore opportunities for co-branded products that cater to niche markets. - **Fragrance:** Fragrance industry professionals can take advantage of the trend towards multi-brand collaborations and explore opportunities for creating unique and exclusive products that merge different market segments. ## Related on Trend Hunter - [Fashion Designer Scent Series](https://www.trendhunter.com/trends/fabaceae.md) - [Magazine-Collaborative Elevated Candles](https://www.trendhunter.com/trends/amborxyde-17.md) - [Haute Oral Hygiene Products](https://www.trendhunter.com/trends/selahatin-x-rick-owens.md) - [Luxurious Luggage Team-Ups](https://www.trendhunter.com/trends/rimowa-8.md) - [Gender-Neutral Candle Collaborations](https://www.trendhunter.com/trends/genderneutral-candle.md) - [Luxury Suitcase Collabs](https://www.trendhunter.com/trends/rimowa-x-rick-owens.md) - [Graphite-Scented Candles](https://www.trendhunter.com/trends/bougie-graphite.md) - [Inaugural Incense Lines](https://www.trendhunter.com/trends/incense-collection.md) - [Regal Inaugural Candle Collections](https://www.trendhunter.com/trends/alexander-mcqueen-4.md)