# Aromatherapy Shampoos This Personal Hair Care Concept Incorporates Healing Scents By Laura McQuarrie | Published 2015-02-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/aromatherapy-shampoo References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/02/tagua-aromatherapia.html) & [jaramillobustamante](http://www.jaramillobustamante.com/) Rather than featuring fragrances that are purely pleasing, this concept aromatherapy line by designer Jaramillo Bustamante imagines scents that heal as well as clean. This is made especially apparent by branding the shampoos with the names of the benefits they are meant to invoke like [Harmony](https://www.trendhunter.com/trends/harmony-flame), Energy and Balance instead of scent. Since the ingredients are not played up as much, color is a powerful way to suggest the soothing properties of each product. Although [aromatherapy products](https://www.trendhunter.com/trends/stress-relief-collection) are typically packaged with minimalism and serenity in mind, these shampoo bottles have a somewhat sporty feel to them. An extension of this idea might even include a line of conditioners or other hair products that compliment the scents of these products. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 49% | Activity: 88% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Healing Scents:** Opportunity for incorporating therapeutic fragrances into personal care products like shampoos. - **Minimalist Packaging:** Opportunity for simple, holistic packaging in personal care industry, emphasizing benefits over scent. - **Complimentary Hair Products:** Opportunity for expanding product lines to include conditioners or other hair care products that compliment aromatherapy shampoos. ### Who This Affects Most - **Personal Care:** Opportunity for personal care companies to develop innovative products that incorporate healing scents, minimalist packaging, and complimentary hair care products. - **Aromatherapy:** Opportunity for aromatherapy companies to expand their market and reach new consumers by incorporating their fragrances into personal care products like shampoos. - **Wellness:** Opportunity for wellness companies to offer holistic personal care products emphasizing the therapeutic benefits of their products. ## Related on Trend Hunter - [Mood-Lifting Haircare](https://www.trendhunter.com/trends/targeted-shampoo-and-conditioner.md) - [Destination-Inspired Shampoos](https://www.trendhunter.com/trends/shampoohotel.md) - [Mood-Boosting Haircare](https://www.trendhunter.com/trends/happy-hair-people.md) - [2-in-1 Hair Perfumes](https://www.trendhunter.com/trends/neqi-hair-perfume.md) - [Aromachology-Inspired Fragrances](https://www.trendhunter.com/trends/essences-botaniques.md) - [Functional Fragrance Body Washes](https://www.trendhunter.com/trends/signature-scents-signature-actives.md) - [Bottle-Shaped Shampoo Bars](https://www.trendhunter.com/trends/the-dissolving-bottle.md) - [Sensorial Personal Care Products](https://www.trendhunter.com/trends/osana-naturals.md) - [Stress-Relieving Personal Care Collections](https://www.trendhunter.com/trends/stress-relief-collection.md)