# Aromatherapy Skincare Ranges Bath and Body Works' Aromatherapy Collection Features Essential Oils By Laura McQuarrie | Published 2017-09-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/aromatherapy-collection References: [hellogiggles](http://hellogiggles.com/beauty/skin/bath-and-body-works-new-aromatherapy-collection/?utm_campaign=twittersocialflow&utm_source=Social&utm_medium=Twitter) & [instagram](https://www.instagram.com/p/BYed-Q2h3Rr/) Bath and Body Works recently introduced its Aromatherapy collection, which includes everything from lip balms and [body lotions](https://www.trendhunter.com/trends/the-body-lotion-by-necessaire) to hand creams. The six main blends of oils that can be seen throughout the collection aim to inspire different responses, such as [Stress Relief](https://www.trendhunter.com/trends/stress-relief-collection), Comfort, Sleep, Happiness, as well as Energy and Focus. The collection spotlights natural essential oils, such as eucalyptus and spearmint for soothing, as well as energizing ginger and orange. To fit the theme of its Aromatherapy collection, Bath and Body Works created a series of packages for the products that boast old world apothecary-inspired designs. Alongside the skincare items in the Aromatherapy collection, there are also a few items for the home like candles, oil plug-ins and even aromatic room sprays. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 58% | Activity: 95% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Essential Oil Skincare:** Opportunity to develop innovative skincare products that incorporate the therapeutic benefits of essential oils. - **Aromatherapy Home Products:** Potential for disruptive innovation in creating aromatic home products that provide a calming and pleasant environment. - **Natural Therapeutic Blends:** Opportunity to introduce new blends of essential oils that target specific emotional and physical needs. ### Industries Being Reshaped - **Beauty and Skincare:** Opportunity for beauty and skincare brands to incorporate aromatherapy into their product offerings. - **Home Fragrance:** Potential for home fragrance companies to expand their product lines with aromatherapy-focused offerings. - **Wellness and Self-care:** Opportunity for wellness and self-care brands to leverage the therapeutic and emotional benefits of essential oils. ## Related on Trend Hunter - [Natural Wellness Product Ranges](https://www.trendhunter.com/trends/alevan-botanica.md) - [Low-Cost Luxury-Inspired Cosmetics](https://www.trendhunter.com/trends/everyday-luxuries-collection.md) - [Calming Aromatherapy Kits](https://www.trendhunter.com/trends/bleu-lavande-1.md) - [Aromachology-Inspired Fragrances](https://www.trendhunter.com/trends/essences-botaniques.md) - [Cottagecore Home Scent Ranges](https://www.trendhunter.com/trends/bath-body-works-spring-collection.md) - [Seasonal Fragrance Collections](https://www.trendhunter.com/trends/bath-body-works-fall-2025.md) - [Science-Backed Self-Care Collections](https://www.trendhunter.com/trends/olly-mood-skin.md) - [Seasonal Fragrance Collections](https://www.trendhunter.com/trends/bath-body-works-valentine.md) - [Vegetal Bodycare Collections](https://www.trendhunter.com/trends/bath-body-works-off-the-vine.md)