# Aromatherapeutic Household Cleaners Aromatherapy Associates x The Laundress Fuses Home & Self-Care By Laura McQuarrie | Published 2020-10-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/aromatherapeutic-household-cleaners References: [newbeauty](https://www.newbeauty.com/aromatherapy-associates-the-laundress-collaboration/) & [aromatherapyassociates](https://www.aromatherapyassociates.com/usa/shop/by-product/laundress.html) With premium fabric and home care brand The Laundress, [Aromatherapy Associates](https://www.trendhunter.com/trends/aromatherapy-lavender-eye-pillows) created a range of [laundry and household cleaners](https://www.trendhunter.com/trends/pinalen-luxury-scents) that share the benefits of aromatherapy. The Aromatherapy Associates x The Laundress products are designed to elevate everyday chores by combining self-care and home care, and make the ritual of tidying up around the home a therapeutic one. In all, there are four products in the Aromatherapy Associates x The Laundress collection: the Deep Relax Signature Detergent, Forest Therapy Signature Detergent, Support [Breathe](https://www.trendhunter.com/trends/shower-spray) Dish Soap and Support Breathe Surface Cleaner. While the Deep Relax blend was masterfully created to soothe founder Geraldine's own chronic insomnia, the aroma of the Support Breathe blend helps to encourage the feeling of open airways with the natural plant essences of tea tree, eucalyptus and peppermint. Image Credit: Aromatherapy Associates ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 78% | Activity: 83% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Aromatherapy Household Cleaners:** Combining aromatherapy with household cleaning products creates a new avenue for self-care within the home. - **Elevated Everyday Chores:** Creating products that turn mundane household tasks into therapeutic rituals enhances the overall experience of tidying up. - **Blending Self-care and Home Care:** Bringing together the worlds of self-care and home care provides an opportunity to cater to the growing demand for wellness-oriented products. ### Sectors Adopting This - **Fabric and Home Care:** Incorporating aromatherapy into laundry and household cleaning products can disrupt the fabric and home care industry. - **Aromatherapy:** Expanding the use of aromatherapy beyond personal care products and into the home care sector opens up new possibilities for the aromatherapy industry. - **Wellness:** By combining self-care and home care, this trend aligns with the expanding wellness industry and offers opportunities for innovation and growth. ## Related on Trend Hunter - [Essential Oil-Infused Detergents](https://www.trendhunter.com/trends/surf-joy-infused-fragrance-range.md) - [Luxe Aromatic Detergents](https://www.trendhunter.com/trends/white-barn-fabric-care.md) - [Fragrance-Driven Household Cleaners](https://www.trendhunter.com/trends/element-brooklyns-all-purpose-cleaner.md) - [Premium Home Care Rebrands](https://www.trendhunter.com/trends/the-laundress-relaunch.md) - [Luxe Springtime Laundry Oils](https://www.trendhunter.com/trends/murasaki-scent-oil.md) - [Chic Scented Cleaning Supplies](https://www.trendhunter.com/trends/la-droguerie.md) - [Mindful Luxury Detergents](https://www.trendhunter.com/trends/kair.md) - [All-Natural Air Care Products](https://www.trendhunter.com/trends/air-care-product.md) - [Functional Fragrance Body Washes](https://www.trendhunter.com/trends/signature-scents-signature-actives.md)