# Brazilian Jungle-Inspired Fragrances Costa Brazil's Just Debuted Its First Fragrance, 'AROMA' By Katherine Pendrill | Published 2022-05-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/aroma References: [hypebae](https://hypebae.com/2022/5/costa-brazil-debut-fragrance-perfume-aroma-eau-de-parfum-release-price-where-to-buy) & [livecostabrazil](https://livecostabrazil.com/) While Costa Brazil is best known for its candles and face oils, the brand recently debuted its [first-ever fragrance](https://www.trendhunter.com/trends/cos-perfumery), which is called 'AROMA.' AROMA is a unique scent that is inspired by the smells of the Amazon rainforest at daw. The scent evokes the smell of the Brazilian jungle through the use of [patchouli, sandalwood, vetiver, and amber accords](https://www.trendhunter.com/trends/essences-botaniques). The fragrance ultimately boasts a smoky scent that will call to mind images of fresh earth, flowers, and crushed leaves. The idea is to cultivate a soothing and calming olfactory experience with every spray. And it's not just the scent that pays homage to the earth. The AROMA Eau de Parfum is also packed in a [refillable wood bottle](https://www.trendhunter.com/trends/cult-gaia-eau-de-parfum) that's made using sustainably sourced ingredients and a vegan/cruelty-free formula. Image Credit: Costa Brazil ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 65% | Activity: 55% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Sustainable Fragrances:** Costa Brazil’s sustainable fragrance line is leading the way in using sustainable ingredients and packaging to create unique scents. - **Nature-inspired Scents:** More fragrance brands are turning to nature for inspiration, creating scents that bring the outdoors inside in a way that’s unique and innovative. - **Refillable Fragrances:** As consumers become increasingly environmentally conscious, perfume brands are finding innovative ways to offer refillable options, reducing the need for additional packaging and waste. ### Who This Affects Most - **Fragrance:** Costa Brazil's sustainable and nature-inspired fragrances are leading a new trend in the fragrance industry, driving innovation towards more eco-conscious practices. - **Sustainability:** The sustainable practices and packaging used by Costa Brazil are setting a new standard for the industry, opening up opportunities for other industries to also prioritize eco-friendly alternatives. - **Packaging:** With the rise of sustainability in the fragrance industry, there is a growing need for innovative sustainable packaging options that are refillable or made using sustainable materials. ## Related on Trend Hunter - [Amazonian Bioessence Fragrances](https://www.trendhunter.com/trends/natura-ekos-collection.md) - [Brazil-Inspired Citrusy Perfumes](https://www.trendhunter.com/trends/brasilis-eau-de-parfum.md) - [Globally Inspired Fragrances](https://www.trendhunter.com/trends/origen-fragrances.md) - [Festival-Inspired Fragrances](https://www.trendhunter.com/trends/carnivale.md) - [Festival-Inspired Fragrances](https://www.trendhunter.com/trends/natura.md) - [Jelly Perfume Balms](https://www.trendhunter.com/trends/jelly-perfume-balm.md) - [Vanilla-Scented Fragrances](https://www.trendhunter.com/trends/cheirosa-48-perfume-mist.md) - [Limited-Edition Collaborative Aroma Kits](https://www.trendhunter.com/trends/aroma-kits.md) - [Exclusive Tropical Mist Sets](https://www.trendhunter.com/trends/cheirosa-perfume-travel-set.md)