# Scented Charity Albums 'Aroma with Tohoku' Remembers Pre-Quake Japan Through Scents By Omar Yusuf | Published 2011-10-04 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/aroma-with-tohoku References: [trendpool](http://www.trendpool.com/aromamora-scented-photo-box-remembers-pre-quake-japan/) & [aromamora.jp](http://www.aromamora.jp/ja/index.html) [Olfactory senses](https://www.trendhunter.com/trends/olfki-kit) are the most connected with memory, capable of recalling long-forgotten images and words; this reality has helped make the 'Aroma with Tohoku' photobook all the more engaging and a powerful means of remembering the Japanese region prior to the devastation. The company Aromamora, mostly responsible for producing [scented products](https://www.trendhunter.com/trends/aroma360), has teamed up with H+K designer Kentaro Shihaku in order to return a sense of majesty and peace to the recovering Tohoku region of Japan. Available online and at retail bookstores across Japan, the Aroma with Tohoku photo album includes over 52 awe-inspiring stills taken prior to the March 2011, each accompanied by a dedication from the photographer. The pictures are packaged in an [airtight box](https://www.trendhunter.com/trends/aroma-scent-phone-case) (pictured above), in order to maintain the smell -- a second aroma bottle is included should the scent fade. All the proceeds of this photo album go to the affected areas of Tohoku, making this memorable purchase even more meaningful. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 11% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### Key Themes Behind This Trend - **Scented Products for Sensory Experience:** Businesses can innovate by incorporating scents into their products or experiences to enhance customer engagement and memory. - **Charitable Commerce:** Companies can offer charity initiatives tied to their products or services to create a deeper sense of purpose for customers and positive impact for communities in need. - **Photobooks for Social Good:** Businesses can leverage photobooks as a medium for storytelling and impact, particularly for humanitarian efforts or community outreach. ### Where This Applies - **Fragrance and Perfume:** Fragrance businesses can expand their offerings by creating scent-infused products that offer customers a unique sensory experience. - **Retail and E-commerce:** Retailers can foster brand loyalty and social responsibility by partnering with charitable organizations and offering products that contribute to social good. - **Photography and Art:** Photography businesses can use their craft to tell impactful stories and contribute to social causes through print mediums such as photo books or exhibitions. ## Related on Trend Hunter - [Scent-Powered Photo Devices](https://www.trendhunter.com/trends/scent-stimulation-device.md) - [Haunting Glacial Fragrances](https://www.trendhunter.com/trends/joklalykt.md) - [Multi-Sensory Perfume Books](https://www.trendhunter.com/trends/louis-vuittons-perfume-atlas.md) - [Immersive Multi-Sensory Fragrances](https://www.trendhunter.com/trends/asmr-fragrances.md) - [Japanese Dessert Fragrances](https://www.trendhunter.com/trends/memories-of-japan.md) - [Fragrant Fusion Incense Sticks](https://www.trendhunter.com/trends/incense-sticks.md) - [Comforting Functional Fragrances](https://www.trendhunter.com/trends/nostalgia-collection.md) - [Spirited Museum Fragrances](https://www.trendhunter.com/trends/electric-harmony.md) - [Cause-Benefiting Scent Capsules](https://www.trendhunter.com/trends/aroma360.md)