# Scented USB Drives Jean Paul Gaultier's 'Le Male' Key Makes Your Workstation Smell Nice By david cheung | Published 2009-08-25 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/aroma-usb-gaultier References: [groomingguru](http://groomingguru.co.uk/2009/08/04/gaultier-releases-scented-usb-key/) & [boots](http://www.boots.com/) Fans of Jean Paul Gaultier’s iconic ‘Le Male’ fragrance now have a [USB key](https://www.trendhunter.com/trends/sandisk-1) that gently emits the fragrance as they work. It’s a bit like a really sophisticated [plug-in air freshener](https://www.trendhunter.com/trends/smart-aromatherapy-diffuser), but with an infinitely nicer scent. The Jean Paul Gaultier Aroma USBs are free with any purchase of a 75ml or 125ml bottle of ‘Le Male’ fragrance at selected [Boots](https://www.trendhunter.com/trends/boots-fragrance) stores or on Boots.com for the next month. **Implications** - Consumers in the modern age are looking for products that perform more than one function at a time. Products that have the ability of multitasking are appealing to those customers who with fast-paced lifestyles. In order to generate more interest in its brand, a company could focus on this element of efficiency when creating its items. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 41% | Activity: 80% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Multifunctional Products:** Consumers are looking for products that perform more than one function at a time, presenting opportunities to create items with multiple uses. - **Scented Technology:** The integration of fragrance into technology products, such as scented USB drives, offers a unique sensory experience for users and potential for differentiation in the market. - **Enhancing User Experience:** Incorporating additional sensory elements, such as fragrance, into everyday products can enhance the overall user experience and create a more engaging interaction. ### Who This Affects Most - **Technology:** The technology industry can explore the integration of scents into various devices and gadgets, providing users with a new sensory dimension. - **Beauty & Fragrance:** The beauty and fragrance industry can collaborate with technology companies to create scented products, expanding their market reach and offering innovative, multi-functional solutions. - **Retail:** Retailers can take advantage of scent-enhanced products to provide unique experiences for their customers and drive foot traffic to their stores. ## Related on Trend Hunter - [Pride Month Perfume Packaging](https://www.trendhunter.com/trends/jean-paul-gaultier-perfume.md) - [Scented Fashion Collaboration Laptops](https://www.trendhunter.com/trends/asus-x-anna-sui-adol-book-14.md) - [Scent-Infused Apparel](https://www.trendhunter.com/trends/stealie-hoodie.md) - [High-Tech Fragrance Diffusers](https://www.trendhunter.com/trends/frederic-malles-fleur-mecanique.md) - [Playful Industrial Luxury Perfumes](https://www.trendhunter.com/trends/eau-de-industrie.md) - [Moisturizing Fragrance Sticks](https://www.trendhunter.com/trends/tremendous-parfum.md) - [Aromatic Oil Diffuser Mouses](https://www.trendhunter.com/trends/asus-fragrance-mouse.md) - [Smart Car Diffusers](https://www.trendhunter.com/trends/olfapure-7300.md) - [State-of-the-Art Retail Fragrance Dispensers](https://www.trendhunter.com/trends/stateoftheart-fragrance-dispenser.md)