# Scentsational Store Design Aroma of Shadow by Waterfrom Design in Taiwan By Jessica Marcel | Published 2010-01-11 | World Source: Trend Hunter, https://www.trendhunter.com/trends/aroma-of-shadow References: [dezeen](http://www.dezeen.com/2010/01/08/aroma-of-shadow-by-waterfrom-design/) & [waterfrom](http://www.waterfrom.com/) In case you didn’t catch it, ‘sensational’ was meant as a double entendre in the title. Of course, if you didn’t get it you probably don’t care, and if you did you probably think I ruined it by explaining. You really can’t win. The [Aroma of Shadow](https://www.trendhunter.com/trends/aroma-de-camp) store sells essential oils and is located in Taiwan. The [interior design](https://www.trendhunter.com/trends/stocker-lee-architetti) juxtaposes different kinds of wood, adding in geometric elements that dazzle the eyes (while your nose is certainly busy with those essential oils. The Aroma of Shadow store was designed by Waterfrom Design, also based in Taiwan. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 67% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### What's Driving This Trend - **Essential-oil Retail Experience:** There is an opportunity to disrupt the retail industry by creating unique and immersive experiences for customers shopping for essential oils. - **Multi-sensory Store Design:** Innovative store designs that engage multiple senses, such as sight, smell, and touch, can revolutionize the retail industry and create memorable shopping experiences. - **Sustainable Store Design:** There is a growing trend towards eco-friendly and sustainable store designs, offering an opportunity for businesses to differentiate and attract environmentally conscious customers. ### Who This Affects Most - **Retail:** The retail industry can benefit from incorporating unique store designs and experiences to attract and engage customers. - **Interior Design:** Innovative approaches to interior design can lead to disruptive innovations in various industries, including retail, hospitality, and entertainment. - **Wellness:** The growing interest in essential oils and aromatherapy provides opportunities for businesses in the wellness industry to create innovative products and experiences. ## Related on Trend Hunter - [Multi-Sensory Fragrance Destinations](https://www.trendhunter.com/trends/mega-experience-center.md) - [Sensorial Luxury Beauty Stores](https://www.trendhunter.com/trends/aesop-flagship.md) - [Retail Design Landmarks](https://www.trendhunter.com/trends/d142.md) - [Book Pile Retail Decor](https://www.trendhunter.com/trends/aesop-store-1.md) - [Shanghai Scented Bookstores](https://www.trendhunter.com/trends/scented-bookstore.md) - [Various Textural Homeware Boutiques](https://www.trendhunter.com/trends/estilio.md) - [Algae Lit Retail Caves](https://www.trendhunter.com/trends/aesop-hainan.md) - [Spa-Like Flagship Stores](https://www.trendhunter.com/trends/multisensory-toronto-store.md) - [Red-Hued Store Interiors](https://www.trendhunter.com/trends/road-to-awe.md)