# Interactive Aroma Kiosks The Aroma Kiosk Gathers Insights & Makes Real-Time Recommendations By Laura McQuarrie | Published 2021-03-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/aroma-kiosk References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/37593/givaudan-introduces-its-aroma-kiosk/) [Givaudan Taste & Wellbeing](https://www.trendhunter.com/trends/guardians-of-memories) is launching a brand-new digital sensory insights tool in the form of its [Aroma Kiosk](https://www.trendhunter.com/trends/body-serum-sticks), which is designed to be stationed in places like grocery and department stores, universities and malls. The kiosk boasts the ability to collect consumer insights in real-time and also make [relevant product recommendations](https://www.trendhunter.com/trends/shoppe-advisor) on the spot. The compact kiosk taps into Givaudan’s state-of-the-art artificial intelligence algorithm, ATOM 2.0, so that passersby can rate different aroma profiles and get a better sense of their individual preferences. Since the experience of scent varies so differently from person to person, the kiosk plays a part in co-creating the future of sensory experiences directly with the people who choose to participate in crowdsourcing. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 73% | Activity: 75% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Digital Sensory Insights Tool:** The Aroma Kiosk offers real-time data collection and analysis of consumer preferences and can be applied beyond the fragrance industry. - **Crowdsource Sensory Experience:** The Aroma Kiosk engages consumers in a co-creation process for developing sensory experiences tailored to individual preferences. - **AI-powered Recommendation System:** The Aroma Kiosk leverages AI algorithm ATOM 2.0 for making personalized product recommendations on the spot, applicable to e-commerce and in-store retail. ### Who This Affects Most - **Retail Industry:** The Aroma Kiosk can provide personalized product recommendations in-store, capturing and analyzing customer preferences in real-time. - **Consumer Packaged Goods Industry:** The Aroma Kiosk can gather sensorial data on product preferences and offer real-time insights on optimizing fragrances and other sensory experiences for new and existing product lines. - **Digital Marketing Industry:** The Aroma Kiosk could provide opportunities for targeted advertising by analyzing customer preferences and preferences in real-time. ## Related on Trend Hunter - [Interactive Scenting Kiosks](https://www.trendhunter.com/trends/scenting-kiosk.md) - [AI Scent Discovery Consoles](https://www.trendhunter.com/trends/kaorium.md) - [State-of-the-Art Retail Fragrance Dispensers](https://www.trendhunter.com/trends/stateoftheart-fragrance-dispenser.md) - [AI-Powered Scent Advisors](https://www.trendhunter.com/trends/jo-malone-london-scent-advisor.md) - [AI-Focused Fragrance Pop-Ups](https://www.trendhunter.com/trends/ai-focused-fragrance.md) - [AI Scent Creation Platforms](https://www.trendhunter.com/trends/everyhuman.md) - [AI-Powered Perfume Houses](https://www.trendhunter.com/trends/generation-by-osmo.md) - [AI-Powered Scent Molecules](https://www.trendhunter.com/trends/scent-molecules.md) - [Multi-Sensory Fragrance Destinations](https://www.trendhunter.com/trends/mega-experience-center.md)