# Aroma Jockeying ODO7 Gives Off Different Smells at Night Clubs For A Scentual Atmosphere By Bianca | Published 2009-01-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/aroma-jockeying-odo7 References: [odo7](http://odo7.com/) & [myspace](http://www.myspace.com/aromajockeyodo7) ODO7, or aroma jockeying, is a delicious new trend you might get to experience in a night club near you in the not-so-distant future (if you haven’t had the pleasure already.) JWT predicted a rise in ODO7 in their list of [90 Things to Watch in 2009](http://www.trendhunter.com/trends/2009-predictions-jwt/). As Australia-based ODO7 points out, adding different [aroma blends to the air](https://www.trendhunter.com/trends/aromatherapy-rollerballs) adds another dimension to the clubbing experience—or the ambiance at any venue, for that matter. The scents are derived from diffusing different [real pheromones, herbal oils and incenses](https://www.trendhunter.com/trends/emotion-by-dsmfirmenich) into the air. Their “bestsmellers” include Grape and Chocolate, and their top scent is Strawberry-Blackberry. We’ve seen all kinds of [olfactory marketing](https://www.trendhunter.com/trends/grab-the-sweet), or what we like to call ‘scentvertising’ campaigns. Check out a few of our favourites in the cluster below. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 31% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Aroma Jockeying:** Opportunity for nightclubs to enhance the clubbing experience through the use of different aroma blends. - **Olfactory Marketing:** Opportunity for brands to utilize scents to create memorable and immersive advertising campaigns. - **Pheromone-based Scents:** Opportunity for companies to develop and market scents derived from real pheromones, herbal oils, and incenses for various applications. ### Industries Being Reshaped - **Nightclub:** Nightclubs can adopt aroma jockeying to create a unique and multi-sensory clubbing experience. - **Marketing:** Brands in various industries can leverage olfactory marketing to create engaging and memorable advertising campaigns. - **Fragrance:** Fragrance companies can explore the use of pheromones, herbal oils, and incenses in developing new scents for different applications. ## Related on Trend Hunter - [Mixology-Inspired Perfumes](https://www.trendhunter.com/trends/mixologist-parfums.md) - [Immersive Scent-Based Devices](https://www.trendhunter.com/trends/aromajoin.md) - [Digital Content-Connected Aromatics](https://www.trendhunter.com/trends/aroma-shooter.md) - [AI-Powered Scent Molecules](https://www.trendhunter.com/trends/scent-molecules.md) - [Multi-Sensory Fragrance Destinations](https://www.trendhunter.com/trends/mega-experience-center.md) - [AI-Powered Perfume Houses](https://www.trendhunter.com/trends/generation-by-osmo.md) - [Olfactory Entertainment Devices](https://www.trendhunter.com/trends/moviescent.md) - [Portable Olfactory Training Sets](https://www.trendhunter.com/trends/olfki-kit.md) - [State-of-the-Art Retail Fragrance Dispensers](https://www.trendhunter.com/trends/stateoftheart-fragrance-dispenser.md)