# Pastel Palette Retail Stores
Aro Archive Opens Up a New Store Location in Shoreditch

By Amy Duong | Published 2024-01-22 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/aro-archive
References: [dezeen](https://www.dezeen.com/2024/01/22/aro-archive-store-pastel-coloured-rooms-shoreditch/) & [aroarchive](https://www.aroarchive.com/)

![Pastel Palette Retail Stores](https://cdn.trendhunterstatic.com/thumbs/524/aro-archive.jpeg)

Fashion retail imprint Aro Archive unveils a look at its latest store location in East London's Shoreditch with a pastel palette. It is designed by its founder Ariana Waiata Sheehan to bring forth a "sense of otherworldliness." The previous store embodied a much more industrial theme along Broadway market.

Waiata expands on the influence, stating that the interior has an escapism theme similar to "a mixture between a mushroom trip and going to visit someone's rich aunty who runs a gallery. We've always had very neutral industrial spaces. But you can get an industrial Zara these days, so time to switch it up and go full personality, which has been scary but so worth it."

Image Credit: John Munro