# Fashionable Pop-Up Stores Edwards Moore Used Pantyhose Tights for the Arnsdorf Sample Sale By Yanis Rudzitis | Published 2011-02-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/arnsdorf-sample-sale References: [framemag](http://www.framemag.com/news/1824/Arnsdorf-Pop-Up-Concept-Store-by-Edwards-Moore.html) & [edwardsmoore](http://edwardsmoore.com/?p=656) For the design of the Arnsdorf 72-hour pop-up store, Australian architectural studio Edwards Moore used [154 pairs of pantyhose tights](https://www.trendhunter.com/trends/tights-to-tables). Stretched over the walls and ceilings, the tights created a really cool setting for Arnsdorf's sample sale. Inspired by rocky caves and crystal forms, this design really transformed the space of the pop-up store and turned the everyday piece of clothing into a sculptural object. This successful concept no doubt helped to boost sales as well. **Implications** - Many people enjoy pop-up stores because they are unique and don't last for long periods of time, creating a sense of urgency. When something has a limited time period, people will flock to it because they don't want to miss out. This also goes for [limited-edition items](https://www.trendhunter.com/trends/woolrich-black-label). ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 61% | Activity: 77% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Sculptural Pop-up Store Design:** Architectural designs using everyday objects or clothing can create unique and memorable pop-up shopping experiences. - **Limited-time Shopping Experiences:** The sense of urgency and exclusivity created by pop-up stores and limited-edition items can drive consumer engagement and sales. - **Sustainable Pop-ups:** Repurposing or recycling materials in pop-up store designs can attract environmentally-conscious consumers and increase brand loyalty. ### Industries Being Reshaped - **Retail:** Retailers can use pop-up stores as an innovative way to test new markets, engage customers, and boost sales. - **Fashion:** Fashion brands can leverage limited-time and experiential pop-up stores to create buzz around new collections and increase brand awareness. - **Architecture and Design:** Architects and designers can explore new and creative ways to use everyday or recycled materials in pop-up store designs and create immersive sensory experiences. ## Related on Trend Hunter - [Creative Pop-Up Hubs](https://www.trendhunter.com/trends/creative-popup-hub.md) - [Eco-Friendly Retail Pop-Ups](https://www.trendhunter.com/trends/stella-mccartney-pop-up.md) - [Luxury Fabric Pop-Ups](https://www.trendhunter.com/trends/extreme-cashmere-popup.md) - [Surrealist Pop-Up Installations](https://www.trendhunter.com/trends/surrealist-popup.md) - [Lightness-Themed Womenswear Boutiques](https://www.trendhunter.com/trends/one-by-one-1.md) - [Energetic Green Retail Makeovers](https://www.trendhunter.com/trends/longchamp-store.md) - [Tactile Fashion Boutique Designs](https://www.trendhunter.com/trends/xiaozhuo.md) - [Record-Breaking Rental Pop-Ups](https://www.trendhunter.com/trends/rental-pop-up.md) - [Dynamic Organic Store Displays](https://www.trendhunter.com/trends/la-manso.md)