# Wedgie Lessons Digits Ad Campaign Features Unlikely Elementary School Subjects By Shelby Lee Walsh | Published 2009-06-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/arnold-digits-ad-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/digits_super_spy) You can breathe a sigh of relief because ‘Wedgies 2.0’ is not in the current curriculum. This is merely an [ad campaign](https://www.trendhunter.com/trends/outdoor-advertising-campaign) for a middle school program called “Digits.” The ad states “A middle school program opening minds to math and science. Figure this. Imagine that.” in the bottom right corner with unlikely subjects chalked above including cloning a girlfriend and even a formula for invisibility to become a spy. The advertising agency behind this campaign is Arnold. I must say that they did a pretty good job. I love the artistic [chalk art](https://www.trendhunter.com/trends/dreamies-treats)! ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 67% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Unconventional Advertising:** Embracing unexpected and eye-catching marketing strategies to engage audiences. - **STEM Education:** Promoting the integration of math and science subjects in school curriculums to foster critical thinking and problem-solving skills. - **Creative Campaigns:** Developing innovative and visually appealing ad campaigns that capture attention and leave a lasting impression. ### Industries Being Reshaped - **Advertising:** Exploring unique advertising methods to stand out in a competitive market. - **Education:** Revitalizing traditional educational approaches to emphasize STEM subjects and their real-world applications. - **Marketing and Design:** Creating compelling marketing campaigns that combine creativity and strategic thinking to effectively reach target audiences. ## Related on Trend Hunter - [Humorous Period Care Campaigns](https://www.trendhunter.com/trends/period-underwear-1.md) - [Back-To-School Promotional Winter Campaigns](https://www.trendhunter.com/trends/backtoschool-promotion1.md) - [Snack-Themed Textbooks](https://www.trendhunter.com/trends/fundamental-textbooks.md) - [Vibrant Cafeteria-Inspired Campaigns](https://www.trendhunter.com/trends/the-lunchables-effect.md) - [Kid-Powered Imagination Campaigns](https://www.trendhunter.com/trends/ai-vs-ki.md) - [Digital Community-Branded Product Lines](https://www.trendhunter.com/trends/girl-math-gang.md) - [Cheesy Mayhem Campaigns](https://www.trendhunter.com/trends/spokeshand.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Children-Focused Awareness Commercials](https://www.trendhunter.com/trends/lego2.md)