The Arno Actifry campaign speaks to those people who want to start leading a healthier lifestyle without fully giving up the foods that they love. In this case, that involves fried foods, which often leads to high cholesterol and clogged arteries. The Arno Actifry cooker provides a healthier frying option that yields less cholesterol.
Conceived and executed by the Publicis ad agency based in Sao Paolo, Brazil, the Arno Actifry campaign reads, "Your heart has enough reasons to suffer." While cutting out high cholesterol foods all together is the best option, for some a more gradual course of action is often required. The Arno Actifry campaign promotes one such option. It was art directed by Eduardo Pastor with illustrations by Big Studios and Boreal Tratamento de Imagem.
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