# Remixing Billboards 'Army Wives' Turned into 'Iraq Wives' By Ayman | Published 2008-06-28 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/army-iraq-wives References: [flickr](http://www.flickr.com/photos/26296445@N05/2595747604/) & [mylifetime](http://www.mylifetime.com/on-tv/shows/army-wives) There is currently an outbreak of sabotage targeting [outdoor ads and billboards](https://www.trendhunter.com/trends/outdoor-advertising-campaign) as a form of [artistic entertainment](https://www.trendhunter.com/trends/enigmatic-graffiti) . The "artists" transform the messages of the ads by painting on them and modifying their content. At times the messages are silly and absurd, but sometimes they can carry a deeper meaning. The latest such incident is a rework of a [New York City poster](https://www.trendhunter.com/trends/peace-love-joy) promoting the Lifetime series 'Army Wives', which turned it into 'Iraq Wives'. The faces of the women in the TV series are covered in a niqāb (face veil). I will leave the interpretation of the new "art direction" to you. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 65% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Pranks](https://www.trendhunter.com/pranks) ## Key Themes ### What's Driving This Trend - **Outdoor Ad Sabotage:** A trend of using outdoor ads as a form of artistic entertainment, with opportunities for disruptive innovation in creating more interactive and immersive outdoor advertising experiences. - **Modified Content Ads:** A trend of modifying the content of outdoor ads to carry deeper meanings, with opportunities for disruptive innovation in creating more flexible and dynamic advertising content. - **Social Commentary Ads:** A trend of using outdoor ads for social commentary, with opportunities for disruptive innovation in creating more impactful and thought-provoking advertising campaigns. ### Who This Affects Most - **Outdoor Advertising:** The outdoor advertising industry can innovate by exploring new ways to make their ads more interactive, flexible, and thought-provoking to increase engagement and impact. - **Art and Design:** The art and design industry can innovate by collaborating with outdoor advertising companies to create more effective and provocative socially-engaged public art projects. - **Entertainment and Media:** The entertainment and media industry can innovate by exploring new ways to use outdoor advertising as an interactive and immersive medium to promote their content and engage audiences. ## Related on Trend Hunter - [Billboard-Transformed Tent Shelters](https://www.trendhunter.com/trends/lifesaving-outdoors.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Lyrics-Inspired OOH Campaigns](https://www.trendhunter.com/trends/lyricsinspired-ooh-campaign.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md)