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# Earthy Military Style
'Army Daze' in Harper's Bazaar Singapore June 2010

By Venessa Fisher | Published 2010-05-29 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/army-daze
References: [fashiongonerogue](http://www.fashiongonerogue.com/clara-stefan-khoo-harpers-bazaar-singapore-june-2010/) & [harpersbazaar](http://www.harpersbazaar.com/)

[Military fashions](https://www.trendhunter.com/trends/ukrainian-brand-rbtnk) are all the rage this year, and Harper’s Bazaar Singapore June 2010 is mixing it up with an editorial titled 'Army Daze.' The spread features platinum blonde model Clara B looking as fierce as ever, showing off softened masculinity with pieces that include [structured jackets](https://www.trendhunter.com/trends/new-slim-dherms), pillbox hats and sky-high heels.

Shot by photographer Stefan Khoo and styled by Windy Aulia, ‘Army Daze’ is the perfect mix of [earth tones and strong fashion style](https://www.trendhunter.com/trends/rudsak-ss25-collection).

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 29% | Activity: 67% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Military Fashion:** Disruptive innovation opportunity lies in creating sustainable and eco-friendly military-inspired clothing lines.
- **Gender Neutral Fashion:** Disruptive innovation opportunity exists in designing military-inspired fashion that transcends gender norms and embraces inclusivity.
- **Blending Masculine and Feminine Elements:** Disruptive innovation opportunity lies in combining traditional military aesthetics with feminine detailing to create unique fashion styles.

### Where This Applies

- **Fashion Industry:** The fashion industry can leverage the military fashion trend to create innovative and marketable clothing collections.
- **Sustainable Fashion Industry:** The sustainable fashion industry can capitalize on the military fashion trend by incorporating eco-friendly materials and production methods.
- **Gender-neutral Clothing Industry:** The gender-neutral clothing industry can explore the military fashion trend to create fashion-forward garments that appeal to a diverse range of consumers.

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