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# Armpit Hair Shirt
NatÃ¼rlich Nerz T-Shirt

By Bianca | Published 2008-02-01 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/armpit-hair-shirt-natuerlich-nerz-t-shirt
References: [design-3000.de](http://www.design-3000.de/highlights/natuerlich+nerz+t+shirt.html?shp=2)

Want to make a [women's lib statement](https://www.trendhunter.com/trends/any-hair-anywhere), but still want more coverage than a tank top gives? Then this T-shirt is for you.

The white T-shirt has an illustration of some seriously wild, black armpit hair. It's called the [NatÃ¼rlich Nerz T-Shirt](http://www.design-3000.de/highlights/natuerlich+nerz+t+shirt.html?shp=2) which translates to natural mink T-shirt, their reasoning being that the shirt looks either like Lola has a bit too much testosterone for her own good, or that a furry little animal must be nestled under her arm.

This is hilarious, but I have no idea who would actually wear it! For those who would, it's available from [Design3000.de](http://www.design-3000.de/highlights/natuerlich+nerz+t+shirt.html?shp=2) for 29,00 â‚¬

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 85% | Activity: 77% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor)

## Key Themes

### Key Themes Behind This Trend

- **Statement Fashion:** Opportunity for disruptive innovation in the fashion industry by creating bold and unconventional clothing items that make a social or political statement.
- **Body Hair Acceptance:** Disruptive innovation opportunity in the beauty and personal care industry by promoting body hair acceptance and challenging societal beauty standards.
- **Humor in Clothing:** Disruptive innovation opportunity in the apparel industry by incorporating humor and unconventional designs into clothing items, appealing to consumers seeking unique and quirky fashion choices.

### Where This Applies

- **Fashion:** Opportunity for disruptive innovation in the fashion industry by creating bold and unconventional clothing items that make a social or political statement.
- **Beauty and Personal Care:** Disruptive innovation opportunity in the beauty and personal care industry by promoting body hair acceptance and challenging societal beauty standards.
- **Apparel:** Disruptive innovation opportunity in the apparel industry by incorporating humor and unconventional designs into clothing items, appealing to consumers seeking unique and quirky fashion choices.

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