# SMWi Toronto 2016: Armida Ascano Discusses the Limitless Generation Armida Ascano at SMWi Toronto By Katherine Pendrill | Published 2016-05-24 | About Source: Trend Hunter, https://www.trendhunter.com/trends/armida-ascano-at-smwi-toronto References: [smwitoronto](https://smwitoronto.com/session/gen-z-limitless-generation-trend-hunters-vp-research-strategy-armida-ascano/) & [smwitoronto](https://smwitoronto.com/)  [SMWi Toronto 2016](https://smwitoronto.com/) is an independent Social Media Week event that is set to take place between June 6th and 10th. One of the highlights of this year's event includes a session with Trend Hunter's VP of Research Strategy Armida Ascano. On June 9th, Armida will give a presentation titled '[Gen Z: The Limitless Generation](https://smwitoronto.com/session/gen-z-limitless-generation-trend-hunters-vp-research-strategy-armida-ascano/),' which explores the behavior, mindset and lifestyle of the generation following Millennials. Although this group makes up more than a quarter of the population, Gen Z remains a mystery to many brands. The session will cover many different characteristics of Gen Z consumers, from the way that they use social media to how they perceive adulthood. With Gen Z's enormous influence over the [evolution of social media](https://www.trendhunter.com/trends/mary-kay-miss-conceptions), the session is a must-see for those interested in understanding how these young consumers are shaping business, society and culture. To get your tickets for SMWi Toronto 2016, click [here](https://smwitoronto.com/register/) and use **TRENDSMWI** to get a 15% discount! ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 8% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [About](https://www.trendhunter.com/about) > [In The News](https://www.trendhunter.com/inthenews) ## Key Themes ### Why This Trend Is Growing - **Gen Z Consumers:** Understanding the behavior, mindset, and lifestyle of Gen Z consumers presents disruptive innovation opportunities for brands to cater to their unique needs and preferences. - **Evolution of Social Media:** Exploring the ways in which Gen Z is influencing the evolution of social media opens up disruptive innovation opportunities for businesses to adapt their strategies and platforms to meet the changing demands and trends of this generation. - **Perception of Adulthood:** Examining how Gen Z perceives adulthood provides disruptive innovation opportunities for brands to redefine traditional notions and expectations, and to create products and services that align with this generation's values and aspirations. ### Industries Being Reshaped - **Marketing and Advertising:** The marketing and advertising industry can leverage the insights gained from understanding Gen Z consumers to create targeted campaigns and strategies that resonate with this generation's preferences and habits. - **Social Media:** The social media industry can embrace the evolving needs and trends of Gen Z to develop innovative platforms and features that better cater to this generation's desire for authenticity, connectivity, and unique experiences. - **Fashion and Retail:** The fashion and retail industry can tap into the perception of adulthood among Gen Z to create new fashion trends and retail experiences that align with the values and aspirations of this generation, inspiring authenticity and self-expression. ## Related on Trend Hunter - [Gen Z-Centric Campaigns](https://www.trendhunter.com/trends/shift-happens.md) - [Next-Generation Mall Campaigns](https://www.trendhunter.com/trends/meet-me-themall.md) - [Gen Z Basketball Campaigns](https://www.trendhunter.com/trends/rivalry-1.md) - [Gen Z Media Agencies](https://www.trendhunter.com/trends/72andsunny.md) - [Youth-Focused Social Campaigns](https://www.trendhunter.com/trends/claires-2.md) - [Gen Z-Focused Coachella Campaigns](https://www.trendhunter.com/trends/pinterest-2.md) - [Professional Community Platforms](https://www.trendhunter.com/trends/linkedin-3.md) - [Gen Z Crafting Events](https://www.trendhunter.com/trends/crafternoon.md) - [Gen Z-Focused Tech Initiatives](https://www.trendhunter.com/trends/gen-zfocused.md)