# Gritty Celebvertising Armani SS11 Showcases All of Megan Fox's Best Assets By Kamal Musharbash | Published 2011-02-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/armani-ss11 References: [armanijeans](http://www.armanijeans.com/) & [mertandmarcus](http://www.mertandmarcus.com/) Since the release of Megan Fox's [video](http://www.trendhunter.com/trends/body-mod-celeb-advertising-megan-fox-shows-off-her-tattoos-for-armani-jeans), many have been anticipating the advertisements for Armani SS11. Sure enough, not only did Fox deliver stunning pictures, she also leaves a pretty image that lingers in any viewer's head. Shot by Mert & Marcus, the photographic duo captured Fox and tennis player Rafael Nadal in only denim, promoting the best in what Armani SS11 has to offer this season. **Implications** - Consumers have become desensitized to modern advertisements as their abundance in society is overwhelming. The only advertisements consumers pay attention to now are those which boast [risque and shocking content](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty); these are memorable and spark discussion in society. Companies should consider incorporating these elements into their marketing campaigns to appeal to potential consumer groups. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 86% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Shocking Advertisements:** Companies should consider incorporating risque and shocking content to appeal to potential consumer groups. - **Celebrity Endorsements:** Partnering with celebrities to promote a product or brand can increase attention and interest. - **Visual Marketing:** Visual imagery can have a lasting impact on consumers and increase brand recognition. ### Industries Being Reshaped - **Fashion Industry:** Fashion brands can benefit from incorporating celebrity endorsements and provocative imagery in their ad campaigns. - **Beauty Industry:** Beauty companies can use celebrity partnerships to showcase products and create buzz. - **Advertising Industry:** Advertising agencies can use the trend of gritty celebrity advertising to create memorable and effective campaigns for their clients. ## Related on Trend Hunter - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md)