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# Geisha-Inspired Fashions
Armani Privé Couture 2011 Collection Inspired by Japanese Culture

By Souzan Michael | Published 2011-07-07 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/armani-prive1
References: [style](http://www.style.com/fashionshows/review/F2011CTR-APRIVE) & [theglobeandmail](http://www.theglobeandmail.com/life/fashion-and-beauty/fashion/fashion-features/giorgio-armanis-prive-fallwinter-2011-collection/article2086999/?from=sec12025)

The [Armani](https://www.trendhunter.com/trends/fiat-500e-x-giorgio-armani) Privé Fall 2011 [Couture](https://www.trendhunter.com/trends/haute-couture-global-8000) show beautifully paid tribute to the people of Japan who were affected by the tragic earthquake in March. The collection was a personal one for Giorgio Armani, who has been supporting a [UNESCO](https://www.trendhunter.com/trends/zouxin) scholarship program that has been helping children who were harmed by the natural disaster.

With Oriental-style prints, origami-inspired folds and pleats in the clothing, the Armani Privé collection's Japanese influence is hard to deny. The models also wore intricate, bowlike headpieces by world-famous hat designer Philip Treacy.

While the collection will surely instill in fans and fashion-lovers all around the world a desire to incorporate Asian-inspired pieces into their wardrobes, the show is not just about the clothing, but it is an emotional experience and touching tribute as well.

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 92% | Activity: 92% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### Why This Trend Is Growing

- **Asian-inspired Fashion:** Disruptive innovation opportunity: Develop sustainable and ethically-sourced Asian-inspired fashion lines to meet the growing demand from conscious consumers.
- **Cultural Tributes in Fashion:** Disruptive innovation opportunity: Integrate cultural tributes in fashion shows to create emotional experiences and connect with consumers on a deeper level.
- **Collaborations with Non-fashion Designers:** Disruptive innovation opportunity: Partner with renowned designers from other fields, like hat designer Philip Treacy, to create unique and interdisciplinary fashion collections.

### Industries Being Reshaped

- **Fashion:** Disruptive innovation opportunity: Leverage Japanese culture and craftsmanship inspirations to create exclusive fashion collections that cater to niche markets.
- **Sustainable Fashion:** Disruptive innovation opportunity: Use Japanese-inspired designs as a driver for eco-friendly and sustainable fashion initiatives.
- **Fashion Event Management:** Disruptive innovation opportunity: Curate fashion shows that go beyond clothing, incorporating emotional experiences and cultural connections.

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